Gillette Newsroom

News Releases

  • 10/15/18 5:19 pm EDT

    Gillette Venus is hitting refresh by showing more versions of beautiful skin

    BOSTON--(BUSINESS WIRE)--Whether it’s what skin to show or what skin to hide, there are many rules both implicit and explicit placed on women’s skin today. Starting with the launch of the “My Skin, My Way” campaign, Gillette Venus will do its part to right those rules by celebrating every woman and every type of skin. The campaign is an overhaul of the brand’s marketing and is just the first step to a series of commitments and activations that willmore...
  • 10/3/18 8:00 am EDT

    Gillette On Demand introduces a more flexible shave club that offers cost-saving options and lets Canadians control their subscription to avoid ‘blade backlog’

    TORONTO--(BUSINESS WIRE)--Gillette is introducing their new online direct-to-consumer service, Gillette® On Demand™ in Canada and has already began receiving orders. This new service available to Canadians nationwide improves the traditional subscription-only option by offering an additional flexible on-demand purchase option. The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, andmore...
  • 3/22/18 2:55 pm EDT

    Gillette aligns itself with the majority of guys who say men need razor options; showcases top grooming trends of 2018 and the tools needed to achieve them at a style event in New York City

    BOSTON--(BUSINESS WIRE)--Gillette, manufacturer of the world’s most trusted razors, formally unveiled five new products in its extensive razor lineup at an event designed to showcase the biggest facial hairstyle and grooming trends of 2018, alongside the tools needed to achieve the looks. The latest roster of product additions includes sought-after innovations and upgraded features at all price points and includes both disposable and refillable razor options. Themore...
  • 2/10/18 2:35 am EST
    PYEONGCHANG, South Korea--(BUSINESS WIRE)--On the morning of the Olympic Winter Games PyeongChang 2018 Opening Ceremony, Procter & Gamble, Worldwide Olympic Partner, and its family of brands – including Head & Shoulders, Gillette and Braun – welcomed Olympic athletes to its P&G Family Home, located within Nations Village in Yongpyong Alpine Centre, for a special grooming event. Athletes from across the globe received grooming services, including Gus Kenworthy, USmore...
  • 11/29/17 8:30 am EST

    Bundle of grooming solutions comes to market in 2018 with products for both men and women including refillable razors, disposable razors and beyond

    BOSTON--(BUSINESS WIRE)--Gillette today unveiled a new approach to delivering the grooming solutions men and women want. Beginning in January, Gillette will launch its most comprehensive innovation bundle ever, with eight outstanding grooming solutions to delight consumers across a wide range of price points. New products include the first ever cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3 andmore...
  • 10/17/17 10:26 am EDT
    BOSTON--(BUSINESS WIRE)--Gillette recently designed and engineered TREO™ – the world’s first ever assisted shaving razor – to offer a comfortable and dignified shaving experience for the millions of men and women of all ages who, for whatever reason, are unable to shave themselves. Now, the brand is announcing the next step in TREO™’s learning journey: starting today and while supplies last, U.S. and UK consumers are invited to request a product sample to trial via amore...
  • 10/11/17 4:11 pm EDT

    In partnership with Warner Bros. Pictures’ upcoming “Justice League” action adventure film, Gillette kicks off research to explore technology to groom the next generation of Super Heroes

    BOSTON--(BUSINESS WIRE)--Gillette, the world’s leading expert in men’s grooming, is taking its game to a higher level today by announcing a new partnership with Warner Bros. Pictures’ “Justice League” to embark on a mission: to evolve its technology to meet the needs of even the most powerful Super Heroes. Having already developed a variety of products that are precision engineered to be “The Best a Man Can Get,” Gillette is especially equipped to take onmore...
  • 9/25/17 3:34 pm EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, LLC, filed a patent infringement lawsuit today in the U.S. District Court of Connecticut against Edgewell Personal Care Company and several subsidiaries. The lawsuit challenges Edgewell’s Hydro Connect 5 razor cartridges, which are sold online and positioned as compatible with Gillette Fusion handles. The lawsuit alleges patent infringement andmore...
  • 5/16/17 8:15 am EDT

    The Top Chinese League of Legends Team joins Gillette’s Growing List of esports Partners which includes the Intel® Extreme Masters (IEM) World Championship and World-renowned Gamer Enrique “xPeke” Cedeño

    BOSTON--(BUSINESS WIRE)--Gillette is thrilled to announce EDward Gaming (EDG), the top Chinese League of Legends team in the world, as the brand’s first ever global esports team partner. EDG will line up alongside iconic sport franchises FC Barcelona and the New England Patriots to round out Gillette’s portfolio of team partnerships and further highlight its dedication to athletes and teams in their pursuit of precision. Since entering the esports arenamore...
  • 5/9/17 10:30 am EDT

    Gillette improves industry’s approach through better value offers like every 4 th  subscription order free and new, category-first text-to-reorder service

    BOSTON--(BUSINESS WIRE)--Gillette began receiving orders today through the company’s all-new online direct-to-consumer service, Gillette® On Demand ™. This new service offers the traditional subscription-only option and an additional flexible on-demand purchase option – with an industry-first re-order process that is as simple as sending a one-word text message1. The creation of this new service and its features is fueled by the understanding that accessibility,more...