Gillette Newsroom

News Releases

  • 2/7/19 4:55 pm EST

    Playoff Scruff Retired for the Season to Benefit Hometown Non-profits Committed to Making a Difference in Boston and Beyond

    BOSTON--(BUSINESS WIRE)--Three weeks ago, Gillette® (NYSE: PG) re-committed itself to both demonstrating and celebrating all that it means to be a man at his best in today’s world. Today, the brand is putting a very Boston-friendly twist on that commitment, partnering with team captain Tom Brady to mark the New England Patriots’ sixth Super Bowl championship with a celebratory “shave-down” for charity. Fresh off Sunday’s victory, Gillettemore...
  • 1/24/19 5:00 am EST

    Game-Changing Model will be tested in Paris and New York in 2019

    DAVOS, Switzerland--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with LoopTM , a circular e-more...
  • 1/14/19 10:00 am EST

    Company recommits to tagline “The Best A Man Can Get,” pledges to support non-profit organizations helping men of all ages be their personal best

    BOSTON--(BUSINESS WIRE)--Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette (NYSE: PG) is taking a fresh look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there’s work to be done – together. “Gillette believes in the best in men,” said Gary Coombe, president, P&Gmore...
  • 12/7/18 10:12 am EST

    First-Ever Design Collaboration Exclusively Available Through New Venus Direct Subscription Service

    NEW YORK--(BUSINESS WIRE)--Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor today. Remi inspires millions of fans to find the fun in life with her energizing positivity and bright personal style, and her Venus x Remi razor features a vibrant tropical print and sleek handle design unlike any Gillette Venus razor ever released. A must-have thismore...
  • 11/7/18 11:00 am EST

    Gillette’s Latest Innovation Features New Technology Designed to Stop Irritation for Men with Sensitive Skin, Razor Bumps, Skin Irritation and Razor Burn

    BOSTON--(BUSINESS WIRE)--Today, Gillette (NYSE:PG) launched the SkinGuard razor, its latest product innovation with new technology that addresses the unmet needs of men who suffer from skin sensitivity and are seeking a razor designed to stop irritation. Gillette SkinGuard is a clinically-proven razor designed for sensitive skin, and features new SkinGuard technology between the blades. Gillette’s SkinGuard razor addresses the problem ofmore...
  • 11/1/18 2:27 pm EDT

    Playoff Beard Retired for the Season to Benefit Hometown Charity

    BOSTON--(BUSINESS WIRE)--Now that he – and his playoff beard - have won baseball’s ultimate prize, world champion Steve Pearce officially wiped the slate clean. Fresh off his five-game victory, Gillette® (NYSE: PG) helped MVP Steve Pearce shed his good luck scruff by shaving off his rugged beard at the Gillette World Shaving Headquarters during a champion’s victory shave to benefit Boys & Girls Club of Boston. Gillette marked the occasion with a $more...
  • 10/17/18 9:35 am EDT

    Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all

    BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to personalize the shaving experience in entirely new ways. Dubbed Razor Maker™: powered by Gillette®, this new platform leverages technology from 3D-printing powerhouse Formlabs to offer a series of customizable 3D-printed handles, matching advanced manufacturing with consumers’ desire to have completely unique and personalized products. “Gillette is in the business ofmore...
  • 10/15/18 5:19 pm EDT

    Gillette Venus is hitting refresh by showing more versions of beautiful skin

    BOSTON--(BUSINESS WIRE)--Whether it’s what skin to show or what skin to hide, there are many rules both implicit and explicit placed on women’s skin today. Starting with the launch of the “My Skin, My Way” campaign, Gillette Venus will do its part to right those rules by celebrating every woman and every type of skin. The campaign is an overhaul of the brand’s marketing and is just the first step to a series of commitments and activations that willmore...
  • 10/3/18 8:00 am EDT

    Gillette On Demand introduces a more flexible shave club that offers cost-saving options and lets Canadians control their subscription to avoid ‘blade backlog’

    TORONTO--(BUSINESS WIRE)--Gillette is introducing their new online direct-to-consumer service, Gillette® On Demand™ in Canada and has already began receiving orders. This new service available to Canadians nationwide improves the traditional subscription-only option by offering an additional flexible on-demand purchase option. The creation of this new service and its features is fueled by the understanding that accessibility, shopping experience, andmore...
  • 3/22/18 2:55 pm EDT

    Gillette aligns itself with the majority of guys who say men need razor options; showcases top grooming trends of 2018 and the tools needed to achieve them at a style event in New York City

    BOSTON--(BUSINESS WIRE)--Gillette, manufacturer of the world’s most trusted razors, formally unveiled five new products in its extensive razor lineup at an event designed to showcase the biggest facial hairstyle and grooming trends of 2018, alongside the tools needed to achieve the looks. The latest roster of product additions includes sought-after innovations and upgraded features at all price points and includes both disposable and refillable razor options. Themore...