Gillette Newsroom

Sports

  • 11/22/19 9:54 am EST

    Gillette sponsorship is the largest non-endemic brand activation in the history of the EA SPORTS FIFA Global Series

    BOSTON & REDWOOD CITY, Calif.--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Electronic Arts Inc. (NASDAQ: EA) today announced its EA SPORTS™ FIFA 20 Global Series sponsorship. This Gillette sponsorship will drive engagement and connect the brand with younger audiences through football and esports. Gillette will activate the EA SPORTS FIFA 20 Global Series sponsorship through Twitch and YouTube “Precision Play of the Day, Presented by Gillette”more...
  • 4/11/19 1:01 pm EDT

    Alliance Members Will Gather for the First Time and Engage with Fans via Interactive Footprint at Event Expo with Streaming, Shaving Stations and Free Samples

    BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, today unveiled its plans for a one-of-a-kind fan experience at TwitchCon Europe, which will take place in Berlin from April 13-14, while further highlighting the Gillette Gaming Alliance (GGA), a team of 11 Twitch streamers from 11 countries, that was announced last month in partnership with Twitch. “We are really excited to be heading to TwitchConmore...
  • 2/7/19 4:55 pm EST

    Playoff Scruff Retired for the Season to Benefit Hometown Non-profits Committed to Making a Difference in Boston and Beyond

    BOSTON--(BUSINESS WIRE)--Three weeks ago, Gillette® (NYSE: PG) re-committed itself to both demonstrating and celebrating all that it means to be a man at his best in today’s world. Today, the brand is putting a very Boston-friendly twist on that commitment, partnering with team captain Tom Brady to mark the New England Patriots’ sixth Super Bowl championship with a celebratory “shave-down” for charity. Fresh off Sunday’s victory, Gillettemore...
  • 11/1/18 2:27 pm EDT

    Playoff Beard Retired for the Season to Benefit Hometown Charity

    BOSTON--(BUSINESS WIRE)--Now that he – and his playoff beard - have won baseball’s ultimate prize, world champion Steve Pearce officially wiped the slate clean. Fresh off his five-game victory, Gillette® (NYSE: PG) helped MVP Steve Pearce shed his good luck scruff by shaving off his rugged beard at the Gillette World Shaving Headquarters during a champion’s victory shave to benefit Boys & Girls Club of Boston. Gillette marked the occasion with a $more...
  • 2/10/18 2:35 am EST
    PYEONGCHANG, South Korea--(BUSINESS WIRE)--On the morning of the Olympic Winter Games PyeongChang 2018 Opening Ceremony, Procter & Gamble, Worldwide Olympic Partner, and its family of brands – including Head & Shoulders, Gillette and Braun – welcomed Olympic athletes to its P&G Family Home, located within Nations Village in Yongpyong Alpine Centre, for a special grooming event. Athletes from across the globe received grooming services, including Gus Kenworthy, USmore...
  • 5/16/17 8:15 am EDT

    The Top Chinese League of Legends Team joins Gillette’s Growing List of esports Partners which includes the Intel® Extreme Masters (IEM) World Championship and World-renowned Gamer Enrique “xPeke” Cedeño

    BOSTON--(BUSINESS WIRE)--Gillette is thrilled to announce EDward Gaming (EDG), the top Chinese League of Legends team in the world, as the brand’s first ever global esports team partner. EDG will line up alongside iconic sport franchises FC Barcelona and the New England Patriots to round out Gillette’s portfolio of team partnerships and further highlight its dedication to athletes and teams in their pursuit of precision. Since entering the esports arenamore...
  • 2/7/17 3:15 pm EST

    Signs Legendary League of Legends Player xPeke as New Global Brand Ambassador

    BOSTON--(BUSINESS WIRE)--For more than 100 years Gillette® [NYSE: PG], the world’s leading male grooming brand, has aligned itself with some of the most prominent and respected athletes and sports leagues in the world. Today, the brand is proud to announce a new partnership with ESL, the world’s largest eSports company, through a sponsorship of the Intel® Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrancemore...
  • 8/5/16 10:04 am EDT

    Doors to the P&G Family Home open with help of Olympic Gold Medalist Nadia Comaneci and surprise performance from Brazilian percussion band Olodum

    RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble, Worldwide Olympic Partner, officially opened the P&G Family Home, the company’s ‘Home away from Home’ where brands including Gillette®, Pantene® and Tide® will serve athletes, moms and families from around the world throughout the Olympic Games. Five-time Gold Medalist (Gymnastics) and Tide Pods® ambassador, Nadia Comaneci was on hand duringmore...
  • 7/13/16 8:00 am EDT

    Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”

    BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (more...
  • 4/12/16 10:53 am EDT

    Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in First Campaign Television Spot Highlighting The Precision Needed On The Path Toward The Olympics Games

    BOSTON--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign. Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling).more...