Gillette Newsroom

Product News

  • 4/11/19 1:01 pm EDT

    Alliance Members Will Gather for the First Time and Engage with Fans via Interactive Footprint at Event Expo with Streaming, Shaving Stations and Free Samples

    BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, today unveiled its plans for a one-of-a-kind fan experience at TwitchCon Europe, which will take place in Berlin from April 13-14, while further highlighting the Gillette Gaming Alliance (GGA), a team of 11 Twitch streamers from 11 countries, that was announced last month in partnership with Twitch. “We are really excited to be heading to TwitchConmore...
  • 4/1/19 4:24 pm EDT

    Vera Bradley + Venus – the category’s first grooming and fashion collaboration of its kind

    New York, NY – April 1, 2019 – Gillette Venus is proud to announce the category’s first grooming and fashion collaboration with Vera Bradley.  The Vera Bradley + Venus collection features a popular Vera Bradley design on a selection of Gillette Venus’s core and special-edition products.  The collection includes a unique designer razor handle featuring the Vera Bradley print, disposable razors and cartridges with the brand’s most advanced razor technology, and a Blushed Bloom scentedmore...
  • 3/14/19 3:34 pm EDT
    BOSTON--(BUSINESS WIRE)--Gillette (NYSE:PG), in partnership with international recycling leader TerraCycle, announced for the first-time in the United States that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national-scale. Through the innovative partnership consumers are invited to recycle their razors in three ways: Gillette Razor Recycling Programmore...
  • 3/6/19 10:53 am EST

    Eleven Twitch Streamers from Around the World Unite to Let Fans Earn Virtual Goods, and More

    BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fanmore...
  • 2/28/19 9:41 am EST

    Company pledges to commit up to $2.5 million in product donations* to Operation Homefront for service members and their families

    CINCINNATI--(BUSINESS WIRE)--Gillette Deodorant, in partnership with Operation Homefront, today launches the campaign titled ‘Every Hero Sweats, Some Never Show It,’ to showcase the lesser known challenges service members face when retiring or separating from the military and re-entering the private sector. Gillette Deodorant celebrates the everyday heroes that go through that stress, all while balancing the everyday demands of their job, family life,more...
  • 2/7/19 4:55 pm EST

    Playoff Scruff Retired for the Season to Benefit Hometown Non-profits Committed to Making a Difference in Boston and Beyond

    BOSTON--(BUSINESS WIRE)--Three weeks ago, Gillette® (NYSE: PG) re-committed itself to both demonstrating and celebrating all that it means to be a man at his best in today’s world. Today, the brand is putting a very Boston-friendly twist on that commitment, partnering with team captain Tom Brady to mark the New England Patriots’ sixth Super Bowl championship with a celebratory “shave-down” for charity. Fresh off Sunday’s victory, Gillettemore...
  • 1/24/19 5:00 am EST

    Game-Changing Model will be tested in Paris and New York in 2019

    DAVOS, Switzerland--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with LoopTM , a circular e-more...
  • 1/14/19 10:00 am EST

    Company recommits to tagline “The Best A Man Can Get,” pledges to support non-profit organizations helping men of all ages be their personal best

    BOSTON--(BUSINESS WIRE)--Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette (NYSE: PG) is taking a fresh look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there’s work to be done – together. “Gillette believes in the best in men,” said Gary Coombe, president, P&Gmore...
  • 12/7/18 10:12 am EST

    First-Ever Design Collaboration Exclusively Available Through New Venus Direct Subscription Service

    NEW YORK--(BUSINESS WIRE)--Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor today. Remi inspires millions of fans to find the fun in life with her energizing positivity and bright personal style, and her Venus x Remi razor features a vibrant tropical print and sleek handle design unlike any Gillette Venus razor ever released. A must-have thismore...
  • 11/7/18 11:00 am EST

    Gillette’s Latest Innovation Features New Technology Designed to Stop Irritation for Men with Sensitive Skin, Razor Bumps, Skin Irritation and Razor Burn

    BOSTON--(BUSINESS WIRE)--Today, Gillette (NYSE:PG) launched the SkinGuard razor, its latest product innovation with new technology that addresses the unmet needs of men who suffer from skin sensitivity and are seeking a razor designed to stop irritation. Gillette SkinGuard is a clinically-proven razor designed for sensitive skin, and features new SkinGuard technology between the blades. Gillette’s SkinGuard razor addresses the problem ofmore...