Gillette Newsroom

Product News

  • 7/25/19 2:00 pm EDT

    For the Fifth Consecutive Year, P&G Strengthens Its Commitment to Uplifting Cincinnati and Driving Enduring Community Impact During Cincinnati’s Largest Tourism Event

    CINCINNATI--(BUSINESS WIRE)--For the fifth consecutive year, The Procter & Gamble Company (NYSE:PG) returns as the presenting sponsor of the Cincinnati Music Festival (CMF). P&G continues its support of the festival following the announcement of its commitment to its home city as lead sponsor through 2022. P&G invites music lovers in Cincinnati and around the country to get festival ready in a way that #FeelsLikeCMF. The 3-day festival kicks off July 25th at Cincinnati’s Paul Brownmore...
  • 6/18/19 9:00 am EDT

    New Research Equips Global Dermatologists with Data Benefiting Male Patients by Shedding New Light on Male Adolescent Skin While Offering New Solutions to Address the Most Pressing Shaving Issue for Men of Color

    BOSTON--(BUSINESS WIRE)--Gillette presented new clinical research at the 24th World Congress of Dermatology (WCD) in Milan aimed at equipping global dermatologists with information and answers related to questions and shave-related skin problems men face such as sensitive skin and razor bumps. With scientific evidence from two clinical studies and several other research studies, Gillette showed how the comfort of the Gillette SkinGuard* razor ismore...
  • 6/11/19 9:00 am EDT

    In a new 12-week clinical study, SkinGuard users experienced a significant reduction in the incidence of Razor Bumps (Pseudofolliculitis barbae), the most common shave related skin problem amongst men of African ancestry

    BOSTON--(BUSINESS WIRE)--For more than a century, Gillette (NYSE: PG) has vowed that all men deserve to look and feel their best – including those who suffer from sensitive skin or symptoms of shaving irritation. And according to new research findings, the recently launched SkinGuard* razor is also helping men who are susceptible to razor bumps, also known as Pseudofolliculitis barbae or PFB. Results from a recent clinical study from Wakemore...
  • 5/22/19 7:05 am EDT

    Convenient zero-waste e-shopping platform will include 8 of P&G’s leading household brands

    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced it is testing reusable packaging on some of its most popular products as part of LoopTM, a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Many of P&G’s largest global brands, including TideTM, CascadeTM, PanteneTM and Oral-BTM will participate in this innovative sustainable platform being tested in the New York metro area starting today. The circular e-more...
  • 4/11/19 1:01 pm EDT

    Alliance Members Will Gather for the First Time and Engage with Fans via Interactive Footprint at Event Expo with Streaming, Shaving Stations and Free Samples

    BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, today unveiled its plans for a one-of-a-kind fan experience at TwitchCon Europe, which will take place in Berlin from April 13-14, while further highlighting the Gillette Gaming Alliance (GGA), a team of 11 Twitch streamers from 11 countries, that was announced last month in partnership with Twitch. “We are really excited to be heading to TwitchConmore...
  • 4/1/19 4:24 pm EDT

    Vera Bradley + Venus – the category’s first grooming and fashion collaboration of its kind

    New York, NY – April 1, 2019 – Gillette Venus is proud to announce the category’s first grooming and fashion collaboration with Vera Bradley.  The Vera Bradley + Venus collection features a popular Vera Bradley design on a selection of Gillette Venus’s core and special-edition products.  The collection includes a unique designer razor handle featuring the Vera Bradley print, disposable razors and cartridges with the brand’s most advanced razor technology, and a Blushed Bloom scentedmore...
  • 3/14/19 3:34 pm EDT
    BOSTON--(BUSINESS WIRE)--Gillette (NYSE:PG), in partnership with international recycling leader TerraCycle, announced for the first-time in the United States that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national-scale. Through the innovative partnership consumers are invited to recycle their razors in three ways: Gillette Razor Recycling Programmore...
  • 3/6/19 10:53 am EST

    Eleven Twitch Streamers from Around the World Unite to Let Fans Earn Virtual Goods, and More

    BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fanmore...
  • 2/28/19 9:41 am EST

    Company pledges to commit up to $2.5 million in product donations* to Operation Homefront for service members and their families

    CINCINNATI--(BUSINESS WIRE)--Gillette Deodorant, in partnership with Operation Homefront, today launches the campaign titled ‘Every Hero Sweats, Some Never Show It,’ to showcase the lesser known challenges service members face when retiring or separating from the military and re-entering the private sector. Gillette Deodorant celebrates the everyday heroes that go through that stress, all while balancing the everyday demands of their job, family life,more...
  • 2/7/19 4:55 pm EST

    Playoff Scruff Retired for the Season to Benefit Hometown Non-profits Committed to Making a Difference in Boston and Beyond

    BOSTON--(BUSINESS WIRE)--Three weeks ago, Gillette® (NYSE: PG) re-committed itself to both demonstrating and celebrating all that it means to be a man at his best in today’s world. Today, the brand is putting a very Boston-friendly twist on that commitment, partnering with team captain Tom Brady to mark the New England Patriots’ sixth Super Bowl championship with a celebratory “shave-down” for charity. Fresh off Sunday’s victory, Gillettemore...