Gillette Newsroom

Gillette UNCUT Music Film Series Makes Its World Premiere in Los Angeles

will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter Star in Short Documentaries

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Thursday, January 28, 2010 8:08 am EST

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LOS ANGELES

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NYSE:
PG
"The Gillette UNCUT films show that Gillette has long been a part of the pre-show preparation of these and other music artists, irrespective of genre"

In anticipation of music's biggest evening, Gillette [PG] today brought together some of the world's most popular musicians to launch its highly anticipated Gillette UNCUT music film series at the GRAMMY Museum in Los Angeles. Directed by Danny Clinch, and executive produced by Greenlight Media & Marketing, the documentary short films provide viewers with unprecedented backstage access into the worlds of will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.

The exclusive event included a World Premiere screening of the Gillette UNCUT films, which feature the stars preparing for performances and revealing not only some of their pre-show rituals, but moments of introspection, self-doubt and re-assurance.

Nominated for six Grammy Awards, the Black Eyed Peas' will.i.am said, "Preparation and practice are key ingredients to what I do, whether it's in front of 100,000 people in concert or 100 kids in a club. From how I look and what I wear, to every single beat that gets played, I do everything I can to eliminate all doubt before hitting the stage."

Although he could not attend due to his filming schedule, McGraw added, "I take performance very seriously and my preparation for any show is critical. There's a lot that goes into getting ready, whether it's choosing the setlist, checking the sound, and even just getting my look right. I have to stay focused on everything to make sure I'm giving the fans everything I can. I'm excited to share this peek into my preparation in the Gillette UNCUT film directed by my friend Danny Clinch."

Blink 182's Hoppus admits in his film, "I'm not a high fashion guy. There are a lot of dudes who can pull off the scruffy look, but I'm not one of them. Every night before I go onstage, I have a moment where I think, 'Can I pull this off tonight?'" Such sentiments are balanced out by the All-American Rejects' Ritter, who in his Gillette UNCUT film states confidently, "Early on in our career, I had no sense of style. But now, I convince myself I'm a superhero every single night."

The special event concluded with Clinch – who has filmed music documentaries and music videos for iconic rock bands including Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters – leading the Gillette UNCUT artists in a Q&A discussion.

"The Gillette UNCUT films show that Gillette has long been a part of the pre-show preparation of these and other music artists, irrespective of genre," said Steve Fund, Gillette Global Marketing Director.

The Gillette UNCUT campaign is supported by a broadcast television partnership with Fuse TV, the films will begin airing on Friday, January 29. The Gillette UNCUT campaign will be supported by print ads in SPIN featuring the musicians, and online media partnerships with SPIN.com, Pandora.com, Last.FM and YouTube.com.

Each of the films can be found at http://www.shavelikearockstar.com. In addition to the Gillette UNCUT series, Gillette has launched "Shave Like a Rock Star," a series of tongue-in-cheek shaving tutorials featuring the likeness of each artist.

For photos, videos and more information about Gillette grooming products or to check out the latest Gillette advertisements, please visit http://www.GilletteResourceCenter.com.

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