Gillette Newsroom

World's Best Gamers to Battle for the Chance to Challenge Gillette Champion Tiger Woods and other Sports Superstars at the Second Annual Gillette - EA SPORTS Champions of Gaming Tournament on Xbox 360

Gamers from around the globe are expected to enter this year's tournament with the ultimate chance to take on some of the world's greatest sports superstars


Monday, November 16, 2009 8:08 am EST



Public Company Information:

"Gillette - EA SPORTS Champions of Gaming Tournament on Xbox 360"

Gillette [PG] and EA SPORTS(TM), a label of Electronic Arts Inc., (Nasdaq: ERTS), today announced the Second Annual "Gillette - EA SPORTS Champions of Gaming Tournament on Xbox 360," the world's largest multi-sport online gaming competition that pits gamers from around the globe against each other, and ultimately for the winners, against some of the biggest names in the world of sports, including Gillette Champion Tiger Woods.

The Tournament, which attracted more than 350,000 gamers last year, begins on November 18, 2009 and runs through February 14, 2010. Gamers will be able to compete against other gamers on Xbox LIVE, the world's premier online gaming and entertainment service, within their geographical region on several EA SPORTS titles including - Tiger Woods PGA TOUR® 10, EA SPORTS(TM) FIFA Soccer 10, Madden NFL 10, NHL® 10 and Fight Night Round 4. Winners on each title will have the chance to be crowned a Gillette - EA SPORTS Champion of Gaming at the Final Event in March 2010. At the Tournament Finals, Gillette Champion Tiger Woods, as well as other sports superstars*, are scheduled to take on one of the five Gillette - EA SPORTS Champions of Gaming participants in an EA SPORTS title -- with the winner claiming ultimate bragging rights.

"Last year, our match came down to the final shot. I've been practicing and I am ready to take another crack at this year's best player," said Tiger Woods.

The Champions of Gaming Tournament is a global skill-based tournament in which participants compete against other players on the online Xbox LIVE gaming platform to determine winners. The global tournament will consist of one (1) nine (9) part qualification round and one (1) knockout round in three regions -- North America; Europe and Asia-Pacific. The regional champions of each title will then face-off against each other and compete for the opportunity to play against the sports superstars at the global final event.

"We're excited to once again provide gamers from around the world the opportunity to face off on some of our most popular EA SPORTS games through the Champions of Gaming Tournament on Xbox LIVE," said Peter Moore, President, EA SPORTS. "What continues to make this tournament truly stand out from other gaming tournaments is the extraordinary chance to compete face-to-face against Tiger Woods and other sports superstars."

"Last year, we created the world's largest multi-sport gaming tournament and this year, we are looking to make it even bigger," said Peter Clay, Vice President, Gillette Grooming. "We expect even more participants as the gamers play for the ultimate prize - a one-on-one match against some of the top names in sports."

To compete in the Gillette - EA SPORTS Champions of Gaming Tournament, gamers must have the following:

  • a valid e-mail address
  • access to a Microsoft Xbox 360 video game and entertainment system
  • the EA SPORTS video game in which the player is competing (see titles above)
  • a valid EA SPORTS account in good standing
  • a valid Xbox LIVE Gold Member account
  • a valid Windows Live ID with their Xbox LIVE Gamertag linked

All players must be in good standing on and the Xbox LIVE online service. To obtain an Xbox LIVE account, Windows Live ID or Xbox LIVE Gamertag, access and follow the applicable instructions. To obtain an EA Account, access and follow the applicable instructions.

For complete details on how to enter and full tournament rules visit or

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

About Xbox LIVE

Xbox LIVE connects more than 20 million members across 26 countries to each other and the entertainment they love -- from games to entertainment content and more. Home of more content from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are -- in the living room or across the world. More information can be found online at


Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

*Athlete availability based on schedules


Michael Norton, 617-463-5777
Bryan Kirsch, 212-714-5713