Gillette Newsroom

Tiger Woods and Gillette Fusion Phenom Kick Off the 'Search for the Next Phenom' Contest

Contest Challenges Men to Demonstrate Their Most Phenomenal Skills

Category:

Thursday, March 27, 2008 8:08 am EDT

Dateline:

ORLANDO, Fla.

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NYSE:
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"This is a perfect opportunity for guys across the country to take their talents beyond the backyard and local playing field to the world at large, demonstrating that they've got what it takes to be truly phenomenal"

Gillette Champion and legendary golfer Tiger Woods has teamed up with Gillette Fusion(R) Phenom(TM) to kick- off a nationwide search to find the guy who can perform the most phenomenal "ball sport" feat. The Gillette Fusion "Search for the Next Phenom" competition challenges guys to reveal their unique and incredible skills, whether it's bouncing a tennis ball up and down on a racquet or performing phenomenal feats with a soccer, golf or other type of ball. The guy with the most original and captivating skill will be named the ultimate "Phenom," and will receive a $30,000 cash prize. The contest, which was announced today at Disney's Wide World of Sports(R) Complex near Orlando and continues through June 2008, celebrates the launch of Gillette's latest addition to the Fusion family of razors -- Fusion Phenom.

"This is a perfect opportunity for guys across the country to take their talents beyond the backyard and local playing field to the world at large, demonstrating that they've got what it takes to be truly phenomenal," said Gillette Champion Tiger Woods. "I'm looking forward to seeing what these guys have to offer, and have no doubt that their videos will be as entertaining as they are impressive."

The YouTube-partnered video competition challenges guys who can perform phenomenal "ball sport" feats to record up to a :90 second video that showcases their talent and upload it to www.youtube.com/gillettephenom. Finalists will be chosen by a judging panel. The winner will be chosen by the YouTube community via on-line voting process and announced July 2, 2008 on YouTube. In addition to the grand prize, three prize packages will be awarded for top honors in other categories, including "Most Unique Skill," "Most Entertaining Video," and "Best Technical Skills."

Challengers are also encouraged to perform and record their phenomenal feat at one of ten live events taking place this spring. Local market tour dates are as follows:

  1. Orlando, March 26
  2. Atlanta, April 5
  3. Dallas, April 12
  4. Houston, April 19
  5. Phoenix, April 25
  6. Los Angeles, May 3
  7. Chicago, May 10
  8. Cincinnati, May 12
  9. New York, May 14
  10. Boston, May 17

For more information about the Gillette Search for the Next Phenom contest and official rules and regulations, please visit www.youtube.com/gillettephenom.

About Gillette Champions

Launched in February, 2007, the Gillette Champions program highlights the athletic and personal accomplishments of three of the world's greatest athletes -- Tiger Woods, Roger Federer, and Thierry Henry, as they personify the essence of the Gillette brand: on and off the field of play, these men truly are "the best a man can get." The Gillette Champions program has launched in more than 150 markets to date through various marketing initiatives, making this the largest current sports-marketing initiative in the history of the more than 100 year-old brand.

About Fusion

Gillette Fusion is the world's first razor system with revolutionary blade technology including a 5-blade Shaving Surface(TM) on the front of the cartridge and a Precision Trimmer(TM) on the back. Gillette's Fusion family of razors includes Fusion, Fusion Power(TM), Fusion Power Phantom(TM), Fusion Phenom(TM) and Fusion Power Phenom(TM). The Gillette Fusion franchise launched in 2005 and is set to become P&G's next brand to generate more than one billion dollars in sales, joining the ranks of powerhouse brands Tide(R), Crest(R), Braun(R), Oral-B(R), and Olay(R).

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.