Gillette Newsroom

P&G and Gillette Celebrate the Beginning of the London 2012 Olympic Games with a Splash Over Boston Harbor

Event Featuring 60-Foot-Tall Holograms of Team USA Athletes Ryan Lochte and Tyson Gay


Friday, July 27, 2012 2:39 pm EDT



Public Company Information:


BOSTON--(BUSINESS WIRE)--In celebration of the Opening Ceremony of the London 2012 Olympic Games and to wish Team USA a great start, Gillette is celebrating with an unforgettable spectacle of light and technology to be displayed in Boston Harbor tonight at 9:45 p.m., featuring larger than life superstars Ryan Lochte and Tyson Gay. Just as millions of Americans watch the Opening Ceremony in their homes and local communities across the country, Gillette will help rally the Olympic spirit in the Company’s hometown by creating a massive hologram lightshow of Lochte and Gay.

The free event is open to the public and starts at 9:45 p.m. at Boston’s Fan Pier and Institute for Contemporary Art (ICA) building located at 100 Northern Avenue. While there is limited seating available at the ICA building on a first come, first served basis, the massive projections will be visible from the surrounding promenade area and all along the harbor waterfront. Attendees are encouraged to bring friends and family. Photography and videography is encouraged for those on-site, and a video to relive the event will be available starting Saturday afternoon at

This epic event is part of Gillette’s Global “Get Started” campaign, a global program that helps inspire and encourage future generations of individuals to believe in themselves and achieve greatness through great starts in athletics and life.

About Gillette’s Sports Heritage

In the early 1900s, Gillette had the vision to see the value in connecting the brand with top-tier sports and athletes. This was a key strategy that helped the company grow into the world leader in the male shaving category. Gillette was welcomed into many U.S. homes through the historic televised broadcasts of the Gillette Cavalcade of Sports. Throughout the years, Gillette added signature events in the U.S. including championship boxing matches, college football Bowl games, Major League Baseball, PGA Tour® and the Kentucky Derby. Gillette sponsored international events including FIFA World Cup, Rugby, the Gillette Cup in Cricket and Formula One. In 2002, Gillette announced an agreement for the exclusive naming rights to the home stadium of the three-time Super Bowl Champion New England Patriots of the National Football League. Throughout the mid 2000s, the brand continued innovative marketing programs with international sports stars throughout the world. Today, Gillette continues its sports heritage tradition with sports marketing programs implemented in many regions throughout the world.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi Pur(R). With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:


Procter & Gamble
Damon Jones, 617-463-5300
For Procter & Gamble
Chris Smith, 212-796-9814

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