Gillette Newsroom

Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honoring the Rigorous Journey Athletes Face to Achieve Olympic Dreams

Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in First Campaign Television Spot Highlighting The Precision Needed On The Path Toward The Olympics Games

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Tuesday, April 12, 2016 10:53 am EDT

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BOSTON

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PG
"The opportunity to represent your country at the Olympic Games is earned, not given"

BOSTON--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign.

Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling). Perfect Isn’t Pretty takes a look behind the curtain, honoring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games. Serving as the cornerstone of this new campaign, these athletes explore the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.

  • Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
  • Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
  • Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
  • Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.

“The opportunity to represent your country at the Olympic Games is earned, not given,” said Ashton Eaton. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams during the Olympic Games in Rio.”

Through the first installment of this campaign anchored by the new commercial, the brand will focus on the challenges and hardships each athlete is faced with during their intensive training in preparation for the Olympic Games. Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.

“At Gillette we understand that the journey towards precision is long, and often overlooked in favor of the end result,” said Francesco Tortora. Gillette Global Brand Director “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”

The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years.

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

P&G
Kurt Iverson, 617-463-5286
Senior Communications Manager
Iverson.K@pg.com
or
Ketchum on behalf of Gillette/P&G
Chris Smith, 212-796-9814
chris.smith@ketchum.com