Gillette Newsroom

Gillette Fusion® ProShield™ Teams Up with NFL Offensive Linemen to Celebrate Those Who Shield

Gillette’s new Fusion ProShield and NFL Offensive Linemen John Urschel (Baltimore Ravens), Trent Williams (Washington Redskins) and Rodger Saffold (St. Louis Rams) join forces to celebrate those who shield by giving current, former and future offensive linemen the chance to share their #ShieldMove dance.

Category:

Friday, January 8, 2016 10:15 am EST

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"Whether it’s shielding your teammates on the field or shielding from irritation while you shave with the new Gillette Fusion ProShield, great all-around protection is important when looking and performing your best"

BOSTON--(BUSINESS WIRE)--Gillette® [NYSE: PG] is celebrating the importance of shielding by teaming up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. These are the unsung heroes who don’t throw Hail Marys or take the ball to the house. What they do is shield and protect every play and the face of the team, and that’s something Gillette Fusion® ProShield™ can get behind – with a new cartridge that features lubrication before and after the blades to shield faces from irritation during every shave.

Throughout the NFL Playoffs, Gillette will champion these offensive linemen and the protection they provide by shifting the spotlight and finally giving them the chance to dance – literally – by inviting them to submit a signature dance video on Twitter that celebrates those who shield on the field with the hashtag #ShieldMove. To kick things off, the three NFL athletes have already showcased their very own #ShieldMove dance to spark some inspiration. Check out Urschel’s “Awkwardly Sensual Uh Uh”, Williams’ “The Wall”, and Saffold’s “Forcefield”.

Between now and January 23, Gillette is inviting offensive linemen, coaches, and fans from all walks of life to join in on the dance action and share short videos of their own signature #ShieldMove, and as videos are submitted online, Urschel, Williams, and Saffold will be watching and selecting some of their favorites to review, retweet, and name live on Twitter.

“Whether it’s shielding your teammates on the field or shielding from irritation while you shave with the new Gillette Fusion ProShield, great all-around protection is important when looking and performing your best,” said Greg Via, Gillette’s global director of sports marketing. “No one understands that more than offensive linemen, so we’re excited to team up with NFL greats John Urschel, Trent Williams and Rodger Saffold to spotlight the protectors of the gridiron.”

“My entire career has been centered on shielding the quarterback and providing protection on every play – that’s what we do as offensive linemen, but we do tend to fly a little bit under the radar,” said John Urschel of the Baltimore Ravens. “Fans might be surprised to see that some of us actually have some fun moves to show off, so I’m excited to join Gillette Fusion ProShield in finally giving my fellow offensive linemen and all of those who shield the chance to dance.”

The new Gillette Fusion ProShield will be widely available for mass purchase through retail stores across the country and Gillette Shave Club starting late January 2016 for a suggested retail price of $9.49 for the Standard and Chill varieties. Four pack replacement cartridges will also be available in Standard and Chill for a suggested retail price of $22.49. Retail price is at the sole discretion of the retailer but the suggested retail prices are the same as our current best ProGlide cartridges.

The full product highlights surrounding the new Gillette Fusion ProShield include:

New Product Features:

  • New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields from irritation

Gillette’s Most Advanced ProGlide Blade Cartridges:

  • Our thinnest, finest blade edges with less tug and pull1
  • Gillette’s most advanced blade coating
  • Blade Stability Bar maintains optimal blade spacing for exceptional comfort
  • MicroComb to help guide stubble to the blades
  • Precision Trimmer for accurate edging

FlexBall Technology Handle:

  • FlexBall handle with innovative pivot to respond to facial contours for maximum contact2

And, ProShield blade cartridges fit on all Fusion and ProGlide handles.

Gillette rebuilt shaving in 2014 with the introduction of the Fusion ProGlide with FlexBall Technology, and has now changed the face of cartridge technology with the Fusion ProShield. More than 25 million men have made the switch to FlexBall, and together with Fusion ProShield, the shave experience has gotten even better with Gillette’s most advanced razor.

For additional information on Gillette Fusion ProShield, as well as information on Gillette’s full lineup, please visit www.gillette.com.

1 first 4 blades vs. Gillette Fusion
2 among Gillette Fusion razors

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

P&G
Kurt Iverson, 617-463-5286
Senior Communications Manager
Iverson.K@pg.com
or
Ketchum on behalf of Gillette/P&G
Ryan Whitchurch, 646-935-4302
Ryan.Whitchurch@ketchum.com

Multimedia Files:

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Gillette Fusion ProShield teams up Rodger Saffold, John Urschel and Trent Williams to celebrate those who shield by giving offensive linemen & fans around the country a chance to showcase their protection-inspired #ShieldMove dance. (Photo: Business Wire)
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Gillette Fusion ProShield teams up Rodger Saffold, John Urschel and Trent Williams to celebrate those who shield by giving offensive linemen & fans around the country a chance to showcase their protection-inspired #ShieldMove dance. (Photo: Business Wire)
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Gillette Fusion ProShield teams up Rodger Saffold, John Urschel and Trent Williams to celebrate those who shield by giving offensive linemen & fans around the country a chance to showcase their protection-inspired #ShieldMove dance. (Photo: Business Wire)
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Gillette Fusion ProShield teams up Rodger Saffold, John Urschel and Trent Williams to celebrate those who shield by giving offensive linemen & fans around the country a chance to showcase their protection-inspired #ShieldMove dance. (Photo: Business Wire)
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