Gillette Newsroom

Gillette Announces Entitlement Sponsorship of NASCAR Sprint Cup Series Race at Pocono Raceway

Innovative Product that Combines Precision Engineering and Skin Care Expertise to Headline - Gillette Fusion ProGlide 500 Presented by Target


Friday, April 23, 2010 8:08 am EDT



Public Company Information:

"The staff at Pocono that tried the new Fusion ProGlide has each become 'Believers' of this great new razor! And on June 6, everyone in America will be able to use the new Gillette Fusion ProGlide and become a 'Believer' themselves!"

Gillette® [PG], the world's leading grooming brand, today announced that it will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6, 2010. The event will be titled the Gillette Fusion ProGlide 500 Presented by Target.

The date of the race coincides with the official launch of the Gillette Fusion ProGlide™ shaving system, a significant advancement in shaving performance and comfort. All activities to promote the race will be designed to support the new razor, which will also be available to consumers in stores on June 6, 2010.

"We are very excited about our upcoming partnership with Pocono Raceway and Target," said Michelle Potorski, Associate Marketing Director, Gillette North America. "The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide."

Gillette continues to utilize NASCAR as a vehicle to market its brand. Since its inception in 2003, the Gillette Young Guns program has been at the forefront of all its NASCAR-related activations. The Gillette Young Guns drivers, which include Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano, will also be incorporated into all planned activations, including at-track, creative and digital, to support the launch of the Gillette Fusion ProGlide.

"It is an honor and a privilege for Pocono Raceway to partner with both Gillette and Target on the launch of this terrific new Gillette Fusion ProGlide," said Brandon Igdalsky, President, Pocono Raceway. "The staff at Pocono that tried the new Fusion ProGlide has each become 'Believers' of this great new razor! And on June 6, everyone in America will be able to use the new Gillette Fusion ProGlide and become a 'Believer' themselves!"

As part of the race entitlement, Pocono Raceway is offering a 15% discount on tickets throughout the race weekend when you enter the promotional code, "PROGLIDE". Visit to enter the code and receive your discount.

All the Gillette Young Guns, including Gillette driver Ryan Newman will be giving away tickets to the Gillette Fusion ProGlide 500 presented by Target. Each driver has an allotment of tickets to distribute throughout various outlets including social networking sites, fan clubs, charities, etc.

The Gillette Fusion ProGlide 500 Presented by Target will air live on TNT at 1 p.m. ET on Sunday, June 6, 2010. For ticket information visit or call toll free 1-800-RACEWAY (1-800-722-3929)

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

About Pocono Raceway

"The Tricky Triangle" is host to two NASCAR Sprint Cup Series and ARCA Racing Series presented by RE/MAX and Menards races each year and has added a NASCAR Camping World Truck Series race in 2010. Pocono Raceway's 2.5-mile triangular design makes it truly unique. Pocono is the only track on the NASCAR Sprint Cup Circuit with three turns, three different radii and three variant degrees of banking. All that ensures our fans will enjoy some serious action, meanwhile presenting a competitive challenge to the world's best drivers and their crew chiefs. Pocono strives to create a family atmosphere with increased focus on the Fan Experience. We are Pocono Raceway and this is "The Tricky Triangle."

In business for over 50 years, Pocono Raceway is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. We are located within 300 miles of one-third of the US population and within 90 miles of New York City and Philadelphia. Pocono Raceway is and always will be an attractive option for NASCAR and race fans alike.


Michael Norton, 617-421-8201
Nicole Anastasi, 704-409-7715
Pocono Raceway:
Bob Pleban, 570-646-2300 x161