Gillette’s Perfect Isn’t Pretty Film Pays Tribute to Arduous Journeys Faced by Athletes in Lead up to Rio 2016 Olympic Games
Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”
Public Company Information:
BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign.
Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty film pulls back the curtain and shines a spotlight on the grueling journey that athletes face throughout their training process. By revealing the tough and often overlooked everyday struggles, combined with the sacrifices that athletes make in their pursuit of perfection – from enduring physical pain to unexpected arguments with loved ones – the film shows there are no shortcuts to perfection, but with precision, your best is within your grasp. That same dedication to precision is also what inspired and led to the development of Gillette’s most advanced razor, the Fusion ProShield, which shields from irritation while you shave.
“I think it’s difficult for people to understand the complete and utter commitment athletes have to make to perfect their sport and become as precise as possible in execution,” said Eaton, USA Decathlete. “We fully commit ourselves to refining our skills during training in order to reach our ultimate goal of competing at the Olympic Games. And it’s incredible that Gillette wanted to highlight that side of the journey – not just the glitz and glam, but what it really takes to get to the grandest stage in the world of sport. I’m honored to be a part of something that shows what really happens behind the scenes in the lead up to the Olympic Games.”
For the film, Gillette collaborated with award-winning singer and songwriter Sia to put a fresh new twist on her latest song, “Unstoppable,” which is featured in the video. The all-new, never-before-heard mix speaks to the heart of Perfect Isn’t Pretty and features the unique spin and personal touch of three additional global artists, including:
- Ariel Rechtshaid – Grammy-winning producer Rechtshaid produced the track, worked with Sia to perfect her vocal delivery, played the majority of the instruments heard in the song.
- Pusha T – A founding member of the seminal rap duo Clipse, Pusha T wrote and performed an original rap that exemplifies Gillette’s campaign.
- Olodum – The quintessential Brazilian marching band contributed a Brazilian percussion influence and sound, adding a flair reflective of the Rio 2016 Olympic Games.
“When I was working on “Unstoppable,” I wanted to write a sports anthem; the kind of song played before a big game to get the players pumped,” said Sia, award-winning singer and songwriter. “As I learned more about Gillette’s Perfect Isn’t Pretty campaign supporting the 2016 Rio Olympic Games, this collaboration felt right and this film was a perfect place to unveil this new mix.”
The film and accompanying soundtrack represents Gillette’s role as a brand that promises and strives to deliver – and has for over a century – the best razors for millions of men all over the world every day.
“Perfect Isn’t Pretty captures the gritty truth of an athlete’s journey to the Olympic Games,” explained Carlos De Jesus, North American Shave Care Brand Director at Gillette. “Our film and the accompanying soundtrack shows how Olympic athletes directly inspire us as a global brand to keep chasing perfection, no matter how tough the road can be – because it takes the athletes’ best to reach the Olympic Games and our best to create the world’s most precise razor, the Fusion ProShield.”
The Gillette Fusion ProShield razor is precision at its finest, featuring a lubrication strip before and after the blades to shield from irritation while you shave – helping you put your best face forward to conquer the day and keep chasing perfection.
Visit Gillette’s YouTube page to view the full Perfect Isn’t Pretty film, or follow @Gillette on Twitter to see it there. The track will also be streaming across Spotify, Apple Music, and SoundCloud in over 140 countries across the globe*.
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
*Full List of Countries where the Anthem Film Music Track will stream:
SPOTIFY (58 countries)
Alemania, Andorra, Argentina, Australia, Austria, Bélgica, Brasil, Bulgaria, Canadá, Chile, Colombia, Costa Rica, Chipre, Dinamarca, Ecuador, El Salvador, Estonia, Eslovaquia, España, Estados Unidos, Filipinas, Finlandia, Francia, Grecia, Guatemala, Honduras, Hong Kong, Hungría, Indonesia, Irlanda, Islandia, Italia, Letonia, Liechtenstein, Lituania, Luxemburgo, Malaysia, Malta, México, Mónaco, Nicaragua, Noruega, Nueva Zelanda, Países Bajos, Panamá, Paraguay, Perú, Polonia, Portugal, Reino Unido, República Checa, República Dominicana, Singapur, Suecia, Suiza, Taiwan, Turquía y Uruguay
Armenia, Azerbaijan, Bahrain, Botswana, Cape Verde, Egypt, Gambia, Ghana, Guinea-Bissau, India, Jordan, Kazakhstan, Kenya, Kyrgyzstan, Lebanon, Mauritius, Nepal, Niger, Nigeria, Oman, Saudi Arabia, South Africa, Sri Lanka, Swaziland, Tajikistan, Turkmenistan, Uganda, United Arab Emirates, Uzbekistan, Zimbabwe, Australia, Cambodia, China, Fiji, Hong Kong, Indonesia, Japan, Laos, Macau, Malaysia, Micronesia Fed States Of, Mongolia, New Zealand, Papua New Guinea, Philippines, Singapore, Taiwan, Thailand, Vietnam, Austria, Belarus, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Anguilla, Antigua & Barbuda, Argentina, Barbados, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, St. Kitts & Nevis, Trinidad & Tobago, Venezuela, United States, Canada
Puerto Rico, American Samoa, Guam, Northern Marianas, Virgin Islands, Guernsey, Jersey, Isle of Man, Ireland, Guadeloupe, Martinique, Reunion