Gillette Newsroom

Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honouring the Rigorous Journey Athletes Face to Achieve Their Dreams at the Olympics

Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

Category:

Tuesday, April 12, 2016 12:23 pm EDT

Dateline:

TORONTO
"The opportunity to represent your country at the Olympic Games is earned, not given"

TORONTO--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games.

Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games. In Canada, Gillette is teaming up with decorated Canadian Sprinter Andre De Grasse to celebrate the precision his training demands as he prepares for his first opportunity to represent Canada at the Rio 2016 Olympic Games.

“The opportunity to represent your country at the Olympic Games is earned, not given,” said Andre De Grasse. “Every day, we as athletes face several challenges during the training process and it is imperative that we approach each situation carefully and with continued precision. I must refine my training every day to give myself the best opportunity to achieve my dreams at the Olympic Games.”

The first installment of this new campaign features Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling),and explores the real story of what it takes to represent their hopeful nation on the world’s biggest sporting stage – the Olympic Games.

  • Neymar Jr. (Brazil, Football)—Recognized as one of the beautiful game’s greatest players at only 23 years old, Neymar is a forward for the legendary Spanish Club FC Barcelona and Captain of the Brazilian National Football Team, which he led to an Olympic silver medal in 2012.
  • Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is considered the “World’s Greatest Athlete” then Eaton is unquestionably the best. He’s a two-time World Champion, current World Record holder (9,045 points) and reigning Olympic Champion.
  • Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s biggest breakout stars and is set to take the world by storm in Rio. The current Asian 100-meter freestyle record holder and reigning World Champion is also a lieutenant in the Chinese Navy.
  • Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is looking to write his own story in Rio following a reserve role for Team GB during the London 2012 Olympic Games. He is expected to be an integral part of the pursuit team that took Gold four years ago.

In a series of installments throughout the campaign, the brand will focus on the challenges and hardships the four global athletes are faced with during their intensive training in preparation for the Olympic Games. Whether it’s overcoming obstacles in training such as inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect Isn’t Pretty campaign begins by reminding us that all athletes need the right tools and precision training to succeed on the road ahead.

“At Gillette we understand that the journey towards precision is long, and often overlooked in favor of the end result,” said Kurt Iverson, Communications Leader, Gillette North America. “We’re proud of the razors that we design and manufacture because we understand that behind every great shave was years of precise engineering. The same is true for athletes preparing for the Olympic Games.”

The Perfect Isn’t Pretty campaign reinforces the role of Gillette as a brand that promises and strives to deliver the best for 800 million men every day and has done so for over 100 years. Most recently, Gillette delivered on this promise with the launch of Gillette Fusion ProShield, a new blade cartridge that adds lubrication before and after the blades to shield against skin irritation when shaving. Gillette Fusion ProShield razors are available for mass purchase through Gillette Shave Club and other retail stores across Canada for a suggested retail price of $14.99. Four pack replacement cartridges are also be available for a suggested retail price of $23.97.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Porter Novelli on behalf of Gillette Canada:
Tomas Cleary, 416 422 7171
tomas.cleary@porternovelli.com