Gillette Newsroom

Gillette® to the Relationship Rescue: Introduces New ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care™ with Reimagined Formula and Rust Free Packaging Design

New Shave Gel Ignites Unexpected Conversation between Men and Women this Valentine’s Day with Help from Celebrity Relationship Expert Dr. Jenn Mann

Category:

Wednesday, February 4, 2015 9:00 am EST

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"I am happy that Gillette is now offering a solution to one of the smaller, yet all too common, issues of the mess left from a man’s morning shave, with the new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care."

BOSTON--(BUSINESS WIRE)--According to a recent survey* by Gillette® [NYSE: PG], 35 percent of American men say shaving messes are a frequent cause of arguments with their significant other—more than the 28 percent who cite leaving the toilet seat up as a reason! With that in mind, Gillette has constantly strived to revolutionize the way the world shaves, and today, is continuing that commitment with the launch of the new Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care that guarantees a rust-free bathroom. When paired with the Gillette Fusion ProGlide with FlexBall Technology, it offers Gillette’s best shave yet – helping men rid their morning of the common arguments and frustrations that can prevent them from having a good day.

Gillette rebuilt shaving with the launch of the Fusion ProGlide with FlexBall Technology, and now it’s taken the best shave one step further by rebuilding the shave gel. The new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care creates a shave experience with no mess, no rust and no guessing!

Having helped numerous celebrity and everyday couples get through hard moments, psychotherapist and reality TV star Dr. Jenn Mann is joining Gillette this Valentine’s Day by igniting a conversation between men and women about their “stress over the mess” and overcome one of the most common morning arguments once and for all. “I’ve seen my fair share of couples who are dealing with problems large and small, and it is often the accumulation of small conflicts that pushes them over the edge,” says Dr. Jenn. “I am happy that Gillette is now offering a solution to one of the smaller, yet all too common, issues of the mess left from a man’s morning shave, with the new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care.”

This Valentine’s Day, Gillette is inviting couples to join them on Facebook and Twitter by using the hashtag #2in1ShaveGel to discuss their morning squabbles. Dr. Jenn will also be hosting a “Couple’s Office Hours,” in partnership with Gillette, on Twitter on Friday, February 13 from 1:00PM – 2:00PM EST, where she will be sharing her tips and advice to overcome common relationship disagreements just in time for Valentine’s Day.

Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care Revolutionizes Shave Gel

The new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care features a no-rust plastic package design, a dispenser that leaves less mess and waste and a gel gauge that lets users see how much product remains. According to the same Gillette survey, these are welcome features, as men cite avoiding shaving messes (46 percent), preventing rust rings (39 percent) and knowing how much gel remains (48 percent) as improvements they would like to see in their shave gel.

“While we were pleased guys enjoyed shaving with our latest razor, the Fusion ProGlide with FlexBall Technology, when reviewing the holistic shaving experience we found they were still dealing with common frustrations that could set them back,” said Brenda Bynarowicz, Marketing Director, Gillette North America. “Knowing a guy’s morning routine sets the stage for his entire day, we looked for ways to better it— and we feel we’ve done that with our new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care product.”

According to the survey, 60 percent of men said a smoother shave is an improvement they’d like to see from their shave cream or gel. To upgrade the overall shaving experience, the Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care is formulated with a new cooling agent aimed at leaving skin feeling smooth, soft, cool and refreshed long after the shave.

Typically, using water to shave leaves hair in its original rigid state, rather than softening it, because the water quickly evaporates. Shave gel provides a protective blanket that prevents the evaporation of water and keeps beard hair soft during the shave. Additionally, the lubricating characteristics of shaving gel reduce friction between the blade and skin, improving razor glide for a smoother, more comfortable shave.

Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care is now available at food, drug and mass merchandise stores nationwide for a suggested retail price of $4.99. The Fusion ProGlide with FlexBall Technology is currently available for a suggested retail price of $11.49. The FlexBall Technology razor also comes as a Power version and has an MSRP of $12.59.

For additional information on the new Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care, as well as information on Gillette’s full lineup, please visit www.gillette.com and follow Gillette on Facebook at www.facebook.com/Gillette and on Twitter at www.twitter.com/Gillette.

*Survey Methodology
Gillette, in conjunction with Ketchum Global Research & Analytics, worked with Ipsos to conduct an online survey of 300 men in the United States between the ages of 18 and 40. Interviewing was completed between 10/23/2014-11/3/2014. The margin of error is +/- 5.66 percent and results are reported at the 95 percent confidence level.

About Gillette
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Procter & Gamble
Gillette:
Kurt Iverson, 617-463-5286
iverson.k@pg.com
or
Ketchum:
Ryan Whitchurch, 646-935-4302
ryan.whitchurch@ketchum.com

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Gillette Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care (Photo: Business Wire)
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