Gillette Newsroom

Gillette Partners with Variety to Bring the First-Ever Leading Man Cam to the Red Carpet this Awards Season

Men’s grooming is put in the spotlight as a testament that being clean-shaven or neatly groomed matters

Category:

Thursday, February 27, 2014 8:45 am EST

Dateline:

LOS ANGELES

Public Company Information:

NYSE:
PG
"While there has been some focus on men’s grooming during past awards season, I’m thrilled to help put a bigger spotlight on these leading Hollywood looks with Gillette’s Leading Man Cam"

LOS ANGELES--(BUSINESS WIRE)--In the midst of the highly anticipated awards season, Gillette (NYSE:PG), the world’s leading male grooming brand, announces a unique partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam, an up close and personal look at the well-groomed faces of some of Hollywood’s leading men, which will debut on the red carpet of the Gillette-sponsored unite4:humanity event tonight organized by Variety. Gillette is also partnering with leading Celebrity Stylist Jeanne Yang and Celebrity Groomer Diana Schmidtke this awards season to provide expert insight into red carpet style and grooming.

While the actors have changed and the scripts have varied, there has been one common piece of hardware that all leading men have handled just before accepting the Best Actor and Best Supporting Actor awards – a razor. In fact, 18 of the last 20 Best Actor winners were all clean-shaven the night they received their award on stage, while the other two wore neatly styled facial hair. Coincidence, or is that just the look of a leading man?

Live from the red carpet and backstage at the Variety unite4:humanity event, Celebrity Stylist Jeanne Yang will be unveiling the first-ever Gillette Leading Man Cam, which will capture the clean-shaven and well-groomed faces of Hollywood’s leading men. Yang will also be talking to the stars about their grooming and style habits, sharing trends, and giving her predictions and analyses of the men’s grooming styles this awards season.

Backstage, guests will have the opportunity to visit the classic Hollywood-style “Leading Man” barbershop for a VIP grooming experience with Gillette Fusion ProGlide. Attendees will also have the chance to help determine which one of the charities being honored will receive a special donation from Gillette at the end of the night.

“While there has been some focus on men’s grooming during past awards season, I’m thrilled to help put a bigger spotlight on these leading Hollywood looks with Gillette’s Leading Man Cam” said Jeanne Yang, Celebrity Stylist. “Whatever your personality or style preference, facial hair grooming can really complement one’s overall look.”

Joining Jeanne as part of Gillette’s awards season program is Diana Schmidtke, Celebrity Grooming Expert who will offer throughout the awards season key styling and grooming tips to help everyday guys achieve the ultimate leading man look.

“It is no coincidence that 18 of the last 20 most recent Best Actor winners were clean-shaven, because the classic leading man look should always start with a clean-shaven or well-groomed face,” said Diana Schmidtke, Celebrity Grooming Expert. “I’m looking forward to helping guys better understand how they can achieve this leading man look themselves, starting with clean shave or a stylish trim.”

During Variety’s unite4:humanity event beginning at 6pm PST, fans can track all of the latest news from the event live by following @Gillette on Twitter handle and keeping up with the conversation surrounding #LeadingMan on Twitter.

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Variety

Variety and Variety.com provide the industry with the most comprehensive coverage of film, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a recently revamped website and weekly print magazine offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group – Variety, Variety.com, Variety Insight, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.

Contact:

Gillette
Susan Oguche, 617-463-5756
oguche.so@pg.com
or
Ketchum
Haiwen Lu, 646-935-3935
haiwen.lu@ketchum.com