Gillette Newsroom

Gillette Partners with MADE to Celebrate Men’s Fashion at New York Fashion Week Fall/Winter 2012

Trends in Male Grooming Inspire Designer Looks

Category:

Thursday, February 9, 2012 3:26 pm EST

Dateline:

NEW YORK

Public Company Information:

NYSE:
PG
"Gillette is stepping quite consciously into the style space given the increasing role that men’s grooming plays in fashion and overall style"

NEW YORK--(BUSINESS WIRE)--Gillette® [NYSE: PG], the world’s leading male grooming brand, is teaming up with MADE Fashion Week to present the MADE for Gillette Menswear Program, which celebrates menswear during New York Fashion Week. The program kicks off with the Parsons Panel Discussion moderated by Simon Collins, Dean of the School of Fashion at Parsons the New School for Design. The panel will feature the industry’s most influential fashion experts immediately followed by the official unveil of the Blind Barber for Gillette. This barber shop meets lounge mash-up will be open for the duration of Fashion Week. A key element of the program includes a partnership with ten notable menswear designers: Antonio Azzuolo, Assembly, Band of Outsiders, Carlos Campos, NUMBER:Lab, Oumlil, Patrik Ervell, Public School, Simon Spurr, and Tim Hamilton, who will feature runway looks complemented by unique facial hair styles at Milk Studios in New York City during MADE Fashion Week.

The program is in conjunction with the launch of the new Gillette Fusion ProGlide Styler™, a new 3-in-1 precision styling tool. Recognizing that facial hair styling is an important part of a guy’s overall style, the new tool helps facial hair stylers master their facial hair style with ease.

“Gillette is stepping quite consciously into the style space given the increasing role that men’s grooming plays in fashion and overall style,” said Austin Lally, Vice President and General Manager – Gillette®, Global Male Grooming, Procter & Gamble. “Partnering with MADE and these prominent menswear designers for Fashion Week is a natural progression for Gillette,” Lally said.

"Carving out a dedicated place for menswear at MADE Fashion Week is very exciting for us. We are committed to supporting the burgeoning menswear community during New York Fashion Week and look forward to expanding this program in the future," Jenne Lombardo, Co-Founder MADE.

Parsons Panel Discussion presented by Gillette

The MADE for Gillette Menswear Program will kick-off with the Parsons Panel Discussion on February 10th at Milk Studios. Moderated by Simon Collins, Dean of the School of Fashion, the panel will be made up of some of the fashion industry’s most influential fashion experts, who will discuss the future of menswear in the global fashion industry and how trends in male grooming play a role in overall style. Gillette spokesperson, hip-hop artist and actor Common, known for featuring unique facial hair style looks will also be joining the discussion.

Blind Barber for Gillette

Immediately following the Parsons Panel Discussion, hip-hop artist and actor Common will join the owners of the Blind Barber Joshua Boyd, Adam Kirsch and Jeff Laub to unveil the Blind Barber for Gillette, a barber shop inspired lounge that will be open through February 16 at Milk Studios. The Blind Barber for Gillette, an extension of the old school barbershop and bar located in the East Village, will be offering guests who visit Milk Studios haircuts, trims and facial hair styling services using the new Gillette Fusion ProGlide Styler throughout the duration of Fashion Week.

MADE for Gillette Menswear Program

From February 9 through February 12, Antonio Azzuolo, Assembly, Band of Outsiders, Carlos Campos, NUMBER:Lab, Oumlil, Patrik Ervell, Public School, Simon Spurr, and Tim Hamilton will partner with Gillette to showcase a select number of runway looks where facial hair styles will complement the overall look. With men's grooming habits constantly evolving, designers are reflecting on the runways and elsewhere in fashion that facial hair is a prominent visible component that complements a specific look.

About Gillette®

Gillette® has been at the heart of men’s grooming for over 100 years. Each day, more than 600 million men around the world trust their faces and skin to Gillette’s innovative razors and shaving products. This commitment to giving men the very best is carried into our line of personal care products, including deodorant and body wash. All designed for the unique needs of men – helping them to look, feel and be their best every day.

About MADE

MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its sixth season, MADE FASHION WEEK continues to showcase outstanding design talent and harness the energy of New York’s creative communities. The compelling program of events – over 50 fashion shows and presentations, parties, concerts, panel discussions and an unrivaled online presence (MILKMADE.COM) – has translated to success at a retail level and in the press, as well as in the highly coveted digital arena. MADE is a year-round, dynamic platform for connecting ascending talent in fashion, music, art and pop-culture with visionary brands to create new cultural platforms and communities. MADE's vibrant atmosphere encourages creativity, fosters growth and challenges convention and MADE’s innovators are a powerful voice in the international dialogue who have initiated shifts in their collective industries.

About the Blind Barber

The Blind Barber is a return to the "Roaring Twenties". Defined by the explosion of culture and its break from tradition, the "Roaring Twenties" was a movement in creativity. The Blind Barber hopes to revive this very movement while redefining modern manhood. The concept goes well beyond just a barbershop and bar located in the East Village, but rather expands into all the realms of the modern gentleman: Fashion, Music, Lifestyle, Grooming and others.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50164123&lang=en

Contact:

Gillette:
Kristen Gugliotta, 617-463-5774
gugliotta.km@pg.com
or
Ketchum:
Caroline Fasulo, 646-935-4027
caroline.fasulo@ketchum.com

Multimedia Files:

Preview image
NUMBER:Lab model with Gillette inspired look (Photo: Business Wire)
Preview image
NUMBER:Lab model with Gillette inspired look (Photo: Business Wire)
Preview image
NUMBER:Lab model with Gillette inspired look (Photo: Business Wire)
Preview image
NUMBER:Lab model with Gillette inspired look (Photo: Business Wire)
Preview image