Gillette Newsroom

Gillette Deodorant’s “Pressure Points Sweepstakes Powered by Wonderlic” Gives Football Fans a Chance to Test Their Mental and Physical Resilience

Fans are put under pressure with Gillette’s Pressure Points Test for a chance to win a combine training experience

Category:

Tuesday, March 4, 2014 12:10 pm EST

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"We’re excited to be working with Gillette Deodorant to give these fans a fun and unique way to see how they hold up under mental pressure."

BOSTON--(BUSINESS WIRE)--Gillette® Clinical Clear gel deodorant (NYSE: PG) today kicks off “The Gillette Deodorant Pressure Points Sweepstakes powered by Wonderlic®,” giving fans a chance to experience the mental and physical stress similar to what prospective pro football players endure in preparation for the NFL Scouting Combine. Beginning today through March 28, six lucky fans who take the online test at www.GillettePressurePoints.com will be chosen to win the experience of a lifetime: a state-of-the-art athletic training crash course at the renowned EXOS training facility in Phoenix, Arizona, where some of the top players go to train for the NFL Scouting Combine.

At everyday job interviews and at the NFL Scouting Combine, the timed Wonderlic test measures the mental acuity and problem-solving abilities of prospective candidates. The Gillette Deodorant Pressure Points Test is the first time Wonderlic has teamed with a brand to create a unique, customized version of the assessment for fans. Test-takers have four minutes to complete fifteen questions, and will receive a score. Regardless of score received, all fans who take the test can register to enter the sweepstakes. Six lucky winners will be flown to the EXOS training facility where they’ll receive a three-day training course that is similar to what prospective pros go through in preparation for the NFL Scouting Combine.

“Fans have a chance to see how well they’ll perform on the Pressure Points Sweepstakes test powered by Wonderlic – in an entertainment-style environment,” said Michael Callans, Vice President of Research and Development at Wonderlic. “We’re excited to be working with Gillette Deodorant to give these fans a fun and unique way to see how they hold up under mental pressure.”

“Stress comes in two forms – mental and physical – and NFL Draft prospects are living proof of enduring both,” said JC Harvey, brand manager, Gillette Personal Care. “With the ‘Gillette Deodorant Pressure Points Sweepstakes powered by Wonderlic,’ we’re giving fans the chance to experience stress athletes endure in preparation for the NFL Scouting Combine.”

Everyday men experience mental and physical stress. Whether it’s training for the Combine or preparing for a big job interview, the new Gillette Clinical Clear Gel deodorant eliminates odor and wetness during life’s most stress-filled, high-pressure moments and allows every man to perform at his best. It is the first-ever clinical strength, clear gel antiperspirant and the only anti-perspirant deodorant designed to combat both the physical and mental stress sweat that top athletes – and everyday guys – endure.

That’s why Gillette Deodorant, in association with NFL Films, also launched “Pressure Points,” an eight-installment web series that follows defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray as they push their limits in preparation for the NFL Scouting Combine and 2014 NFL Draft. Fans can watch “Pressure Points” at www.nfl.com/pressurepoints and at Gillette.com, with the next new episode posting on Wednesday, March 5th. After a brief intermission, the mini-series will kick off again on April 23rd, with episodes airing each Wednesday through May 14th.

Gillette Clinical Clear Gel, which comes in Cool Wave, Sport, Arctic Ice, and Power Rush scents providing 48-hour wetness and odor protection, is available in a broad range of traditional and online retail outlets throughout the U.S. for a suggested retail price of $7.99.

Fans can keep up with Gillette at www.Gillette.com and can follow the Combine and 2014 NFL Draft conversation on Twitter by following @Gillette and on Facebook at http://www.facebook.com/gillette.

About Gillette
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Wonderlic
Wonderlic, Inc. is a privately held company headquartered in Vernon Hills, Illinois and a founding member of the Association of Test Publishers. The company provides businesses and schools with a comprehensive library of highly regarded assessments and surveys for each phase of the hiring and student selection process. In its 75+ year history, Wonderlic has delivered over 300 million assessments and surveys for more than 60,000 organizations, government agencies and accrediting bodies. For more information, please visit www.wonderlic.com.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 NO PURCHASE NECESSARY. A purchase does not increase your chances of winning. Open only to legal residents of the 50 U.S. & DC, who, as of the last day of the month prior to the date of entry, are 18 years of age or older. Void where prohibited. The Gillette Deodorant Pressure Points Sweepstakes powered by Wonderlic starts 10:00 a.m. ET on 3/4/14 & ends 5:00 p.m. ET on 3/28/14. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, visit www.gillettepressurepoints.com. The NFL Entities (as defined in the official rules) have not offered or sponsored this Sweepstakes in any way.

Contact:

Gillette:
Susan Oguche, 617-463-5756
oguche.so@pg.com
or
Ketchum:
Kristin Sundberg, 646-935-4379
Kristin.Sundberg@ketchum.com