Gillette Newsroom

Gillette® Delivers Great Shaves and Unique Experiences for Guys Through Gillette Shave Club

Gillette Shave Club Allows Guys to Hit it Out of the Park with a Great Shave at Great Value;

Guys Who Join Gillette Shave Club between now and June 10 Will Have a Chance to Win an All-Expense Paid Trip to the MLB All-Star Weekend

Category:

Thursday, June 4, 2015 11:25 am EDT

Dateline:

BOSTON

Public Company Information:

NYSE:
PG
"At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave"

BOSTON--(BUSINESS WIRE)--Today, Gillette® [NYSE: PG] announced the Gillette Shave Club for men, offering a range of helpful grooming content, a chance to win new prizes and perks and enhancing its subscription shopping experience for consumers. For over 100 years, Gillette has served men’s grooming needs by providing high quality shaving products they can trust. The new Gillette Shave Club builds on Gillette’s original subscription service, which allows guys to sign up for Gillette blades at a frequency that best fits their needs.

The Gillette Shave Club is open to all guys, subscribers or not, who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s most exciting campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content. With today’s announcement, guys who sign up for the Gillette Shave Club free membership (see rules here for full details on eligibility and alternative entry) before June 10 will be eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12-14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.

“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” said Charlie Pierce, Group President, Global Grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans*. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”

The Gillette Shave Club also offers the convenience of subscription razor service with three different packages for great shaves at great value. Even when choosing Gillette’s best blades, guys can save up to 50% when compared to the $9/month plan of the other shave club.**

The Classic package includes the Gillette MACH3 razor, the Advanced package features the Gillette ProGlide razor, and the Ultimate package sets guys up with the multi award-winning Gillette Fusion ProGlide with FlexBall Technology for approximately $5 a month. Now, through an even easier-to-use, step-by-step process, guys can adjust their plans based on the type of blades they prefer, how often they want to receive them and their preferred retailer. They can also subscribe to additional products like shave gel if they want a total grooming regimen.

Benefits of the Gillette Shave Club include:

  • Gillette’s best blades delivered directly to a guy’s door for free and at a range of frequencies
  • A loyalty program starting soon and rewarding subscribers for their purchase with Gillette deals and coupons
  • A reward program where no purchase is necessary and includes a chance for exclusive access to some of Gillette’s most sought after sports, lifestyle and entertainment raffles and giveaways
  • First-time subscribers to Gillette or one of Gillette’s retail partners receive a free razor handle or $5 off their next purchase
  • Helpful grooming and style content
  • Depending on the Gillette Shave Club plan a guy picks, they can save up to 50% when compared to the $9/month plan of the other shave club.*

The Gillette Shave Club is open to subscribers in the U.S. Guys can visit Gilletteshaveclub.com to sign up for the community or subscribe to one of the product packages. Follow Gillette on Facebook at www.facebook.com/Gillette and on Twitter at www.twitter.com/Gillette.

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of hundreds of millions of men worldwide. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

* Based on the monthly MSRP cost of Gillette’s 4-month plans vs. the other shave club with the $9 a month plan. Actual savings varies by retailer, plan, and frequency shipped. Shave prep and razor handles can be purchased in the same convenient check-out.

** Monthly ProGlide spend based on Nielsen Homescan Panel 52 Weeks Ending March 2015 vs. the other shave club with the $9 per month plan. Excluding razor handle.

Contact:

Gillette:
Barbara Diecker, 617-463-5782
Diecker.B@pg.com
or
Ketchum:
Ryan Whitchurch, 646-935-4302
ryan.whitchurch@ketchum.com

Multimedia Files:

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‘The People's Shark’ Daymond John gives Gillette Shave Club his stamp of approval, Tuesday, June 2, 2015 in New York. (Photo by Jason DeCrow/Invision for Gillette/AP Images)
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Visit GilletteShaveClub.com to get Gillette's best blades delivered to your door. (Photo: Business Wire)
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Visit GilletteShaveClub.com to get Gillette's best blades delivered to your door. (Graphic: Business Wire)
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