Gillette Celebrates the Power of Guys’ Chosen Looks with the Unveiling of ‘Every Story Has a Face’
In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces
Public Company Information:
TORONTO--(BUSINESS WIRE)--Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world’s leading men’s grooming brand, announces its global campaign “Every Story Has a Face” in collaboration with Lucasfilm.
As Rogue One features the story behind the brave Rebels, Gillette’s story is about the power behind each and every guy’s face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story.
Unveiling “Every Story Has a Face”
Gillette’s “Every Story Has a Face” campaign will kick off on November 1, 2016 with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft.
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, Vice President, Global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
The campaign will feature some of the most iconic assets from both worlds, including one of a kind, special edition Rogue One: A Star Wars Story Special Edition Gift Packs that feature iconic package designs and Gillette products that give every man the precision needed to take on the Galaxy. Available in stores beginning in November, this pack features two custom pack designs with iconic Star Wars assets and is the perfect way to ensure guys craft and convey the story they want the world to see.
Learn more about Gillette’s “Every Story Has a Face” and check out the global long-form spot by visiting https://www.youtube.com/watch?v=ZbDKjI1skfQ.
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.ca. To see our full selection of products, visit www.gillette.ca.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2016 & TM Lucasfilm Ltd. All Rights Reserved.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in theatres on December 16, 2016.