Gillette Newsroom

News Releases

  • 2/7/14 11:15 am EST

    New Brand Campaign Highlights the Role of Precision in Shaving and in Life

    BOSTON--(BUSINESS WIRE)--With the Opening Ceremony of the Sochi 2014 Olympic Winter Games, Gillette® [NYSE: PG], the world’s leading male grooming brand, unveils a new brand marketing campaign communicating a modern vision for “The Best a Man Can Get.” In a new brand anthem commercial airing for the first time tonight, Gillette highlights how a man’s most important moments, from professional achievements to personal relationships, are often determined bymore...
  • 2/2/14 9:00 am EST

    Messi Reveals his ‘Inner Steel’ to Launch Gillette Special Edition Country Razors

    BARCELONA, Spain--(BUSINESS WIRE)--Gillette, the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and showmore...
  • 1/27/14 8:45 am EST

    The journey of two-time Olympian Ryan Suter’s quest towards gold in Sochi is showcased in first-ever tribute to dads

    BOSTON--(BUSINESS WIRE)--As Procter & Gamble (NYSE:PG) pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, Gillette, P&G’s leading male grooming brand, honors dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.” It showcases the shared journey of Ryan Suter, defenseman with the Minnesota Wild of the NHL and 2010 Olympic Winter Games silver medalist,more...
  • 1/20/14 8:00 am EST

    As the Super Bowl Approaches, Gillette and Clay Matthews Are Asking Fans to Show Off Their Proudly Painted Faces for a Chance to Win a Trip to the Super Bowl

    BOSTON--(BUSINESS WIRE)--With Super Bowl XLVIII only weeks away, Gillette® (NYSE:PG) today announces the surprise chance for football fans to score last-minute tickets to The Big Game. As the brand who prides itself on bringing fans closer to the game, Gillette is asking fans to “Shave Paint Win*” – shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowlmore...
  • 11/21/13 8:45 am EST

    David Ortiz and Shane Victorino Use Their Champion Chops for Good

    BOSTON--(BUSINESS WIRE)--David Ortiz and Shane Victorino, the recently crowned world champions of baseball, had their beards trimmed and shaved by Gillette® (NYSE: PG) on Monday, November 4 to mark the end of a victorious 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave Headquarters? Have they been flushed out into the Atlantic? Are they being used to create Mo’s for Mo Sistas supporting Movembermore...
  • 11/21/13 8:16 am EST
    TORONTO--(BUSINESS WIRE)--Gillette Canada announced today that it is joining forces with Team Canada Olympic hopeful John Tavares to help Canadians get their ‘game face’ on in support of our hockey stars as they go for gold at the Sochi 2014 Olympic Winter Games. Tavares is the new ‘face of Gillette’ in Canada and represents how both precise preparation rituals and the right equipment are essential when putting your ‘game face’ on. The 2013 Hart Trophymore...
  • 11/4/13 8:07 am EST

    Ballplayers Bid the Beards “Bon Voyage” for Boston Benefit

    BOSTON--(BUSINESS WIRE)--Whether they finally grew on you or not, there is no question that the biggest beards in sports have done their jobs. Fresh off their six-game World Series victory, Gillette® [NYSE: PG] is helping MVP David Ortiz, Shane Victorino, Boston Police Officer Steve Horgan and one lucky bearded fan to look their best by trimming down and shaving off their rugged beards at the Gillette World Shaving Headquarters during a champions victory shave dedicatedmore...
  • 10/23/13 8:45 am EDT

    Mo Bros and Sistas Everywhere Are Invited to Join Clay Matthews, Victor Cruz and Many More on Team Gillette for the Ultimate Movember Experience, Complete with Perfectly Styled Mo’s

    BOSTON--(BUSINESS WIRE)--Today, Gillette® [NYSE: PG] proudly kicks off its official partnership with Movember by inviting men and women to join Team Gillette. As part of Team Gillette, they can join a star-studded lineup of Movember supporters, including ultimate Mo Sista Kate Upton as Team Captain, Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola, New England Revolutionmore...
  • 10/1/13 3:21 pm EDT

    One Lucky Fan Could Win Season Tickets to Their Favorite NFL Team for Life; Additional Winners to Receive Array of Prizes Through the Gillette Fusion ProGlide Sweepstakes

    BOSTON--(BUSINESS WIRE)--Today, Gillette® (NYSE: PG) kicks-off its “Best a FAN Can Get Sweepstakes” where fans across the country will have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team – for the rest of their life. Five runners-up winners will also receive an all-inclusive package to Super Bowl XLVIII for two and additional prizes include the ultimate at-home Super Bowl takeovermore...
  • 9/17/13 10:00 am EDT

    Directed by Academy Award Winner Michel Gondry with Music Developed by Phil Mossman, the Video Features NFL Players from the Brand’s “Built for Training” Series

    BOSTON--(BUSINESS WIRE)--Celebrating the end of a grueling summer of NFL training camps and the start of the regular season, Gillette (NYSE: PG) Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of NFL players and high performance athletes training to create a one-of-a-kind musical experience. Developed in conjunction with Gillette Deodorant’s “Built for Training” program, the music video features corner backs Champmore...