Gillette Newsroom

News Releases

  • 7/13/16 8:00 am EDT

    Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”

    BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (more...
  • 6/6/16 9:00 am EDT

    The Power of Dad Takes Center Stage in Gillette Campaign; Partnership with National Center for Fathering Supports 55,000 Teens Nationwide

    BOSTON--(BUSINESS WIRE)--Tying a tie, throwing a football, and mastering the morning shave are just a few of the classic moments typically shared between fathers and sons. However, in a world where screen-time tends to outweigh actual face time, the internet often replaces dad as the go-to resource for “how to” information. With Father’s Day on the horizon, Gillette® [NYSE: PG], the world’s leading men’s grooming brand, is putting the spotlight back on dads through anmore...
  • 4/12/16 12:23 pm EDT

    Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

    TORONTO--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games. Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuitmore...
  • 4/12/16 10:53 am EDT

    Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in First Campaign Television Spot Highlighting The Precision Needed On The Path Toward The Olympics Games

    BOSTON--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign. Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling).more...
  • 1/8/16 10:15 am EST

    Gillette’s new Fusion ProShield and NFL Offensive Linemen John Urschel (Baltimore Ravens), Trent Williams (Washington Redskins) and Rodger Saffold (St. Louis Rams) join forces to celebrate those who shield by giving current, former and future offensive linemen the chance to share their #ShieldMove dance.

    BOSTON--(BUSINESS WIRE)--Gillette® [NYSE: PG] is celebrating the importance of shielding by teaming up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. These are the unsung heroes who don’t throw Hail Marys or take the ball to the house. What they do is shield andmore...
  • 12/17/15 9:00 am EST
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, today filed a lawsuit in the District of Delaware against Dollar Shave Club, a marketer and retailer of shaving products. The lawsuit alleges that Dollar Shave Club is violating Gillette’s intellectual property by selling its infringing razors. The lawsuit cites unauthorized use of patented technology, which is prohibited by law, and is intendedmore...
  • 11/18/15 8:00 am EST

    Guys take a surprising number of re-strokes during their shave causing irritation and, in the ongoing pursuit of the ultimate comfort and closeness, Gillette has changed its blade cartridges so guys don’t have to change the way they shave

    TORONTO--(BUSINESS WIRE)--According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette® [NYSE:PG] has made its best cartridgemore...
  • 11/17/15 9:00 am EST

    Guys take a surprising number of re-strokes during their shave causing irritation and, in the ongoing pursuit of the ultimate comfort and closeness, Gillette has changed its blade cartridges so guys don’t have to change the way they shave

    BOSTON--(BUSINESS WIRE)--According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette® [NYSE:PG] has made its best cartridgemore...
  • 10/1/15 10:27 am EDT

    Gillette brings out the 007 in every man

    TORONTO--(BUSINESS WIRE)--As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen - they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduces their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerfulmore...
  • 10/1/15 10:01 am EDT

    Gillette brings out the 007 in every man

    BOSTON--(BUSINESS WIRE)--As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond Moments” don’t just happen - they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduces their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerfulmore...