Gillette Newsroom

News Releases

  • 4/12/16 10:53 am EDT

    Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in First Campaign Television Spot Highlighting The Precision Needed On The Path Toward The Olympics Games

    BOSTON--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign. Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling).more...
  • 1/8/16 10:15 am EST

    Gillette’s new Fusion ProShield and NFL Offensive Linemen John Urschel (Baltimore Ravens), Trent Williams (Washington Redskins) and Rodger Saffold (St. Louis Rams) join forces to celebrate those who shield by giving current, former and future offensive linemen the chance to share their #ShieldMove dance.

    BOSTON--(BUSINESS WIRE)--Gillette® [NYSE: PG] is celebrating the importance of shielding by teaming up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. These are the unsung heroes who don’t throw Hail Marys or take the ball to the house. What they do is shield andmore...
  • 12/17/15 9:00 am EST
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, today filed a lawsuit in the District of Delaware against Dollar Shave Club, a marketer and retailer of shaving products. The lawsuit alleges that Dollar Shave Club is violating Gillette’s intellectual property by selling its infringing razors. The lawsuit cites unauthorized use of patented technology, which is prohibited by law, and is intendedmore...
  • 11/18/15 8:00 am EST

    Guys take a surprising number of re-strokes during their shave causing irritation and, in the ongoing pursuit of the ultimate comfort and closeness, Gillette has changed its blade cartridges so guys don’t have to change the way they shave

    TORONTO--(BUSINESS WIRE)--According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette® [NYSE:PG] has made its best cartridgemore...
  • 11/17/15 9:00 am EST

    Guys take a surprising number of re-strokes during their shave causing irritation and, in the ongoing pursuit of the ultimate comfort and closeness, Gillette has changed its blade cartridges so guys don’t have to change the way they shave

    BOSTON--(BUSINESS WIRE)--According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette® [NYSE:PG] has made its best cartridgemore...
  • 10/1/15 10:27 am EDT

    Gillette brings out the 007 in every man

    TORONTO--(BUSINESS WIRE)--As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen - they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduces their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerfulmore...
  • 10/1/15 10:01 am EDT

    Gillette brings out the 007 in every man

    BOSTON--(BUSINESS WIRE)--As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond Moments” don’t just happen - they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduces their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerfulmore...
  • 6/4/15 11:25 am EDT

    Gillette Shave Club Allows Guys to Hit it Out of the Park with a Great Shave at Great Value;

    Guys Who Join Gillette Shave Club between now and June 10 Will Have a Chance to Win an All-Expense Paid Trip to the MLB All-Star Weekend

    BOSTON--(BUSINESS WIRE)--Today, Gillette® [NYSE: PG] announced the Gillette Shave Club for men, offering a range of helpful grooming content, a chance to win new prizes and perks and enhancing its subscription shopping experience for consumers. For over 100 years, Gillette has served men’s grooming needs by providing high quality shaving products they can trust. The new Gillette Shave Club builds on Gillette’s original subscription service, which allows guys to sign upmore...
  • 4/29/15 10:00 am EDT

    P&G Brands will Provide Free Makeovers, Hairstyles and Fresh shaves and styles to Top Draft Prospects and their Families before they hear Their Names Called at the 2015 NFL Draft

    CHICAGO--(BUSINESS WIRE)--As the future stars of the National Football League and their families arrive in Chicago to prepare for one of the biggest accomplishments in sports – hearing their name called by Commissioner Roger Goodell on Draft night – Gillette®, Old Spice® and Pantene® are teaming up for the first-time ever to provide beauty and grooming services to more than 28 prospects and the family members that have supported them throughout this incredible journeymore...
  • 4/9/15 11:00 am EDT

    Stark Industries takes over Gillette’s R&D operation and uses its trusted technology to help men achieve an epic shave

    BOSTON--(BUSINESS WIRE)--In what may be the most perfect union of superpowers, Gillette and Stark Industries have joined together with one goal in mind: create one of the best razors in the world. In fact, Gillette has allowed Stark Industries to take over its R&D department at World Shaving Headquarters to deliver an epic shave using Avengers-inspired technology. Of course, Stark Industries is no stranger to the toughest technological challenges, havingmore...