Gillette Newsroom

Sports

  • 1/9/12 8:08 am EST
    波士顿--(BUSINESS WIRE)--(美国商业资讯)--吉列(宝洁公司的品牌)今天推出了一支由来自18个国家的24名世界级运动员组成的团队,他们将在2012年伦敦奥运会上为世界领先的男性剃刀品牌代言。这包括瑞士的罗杰·费德勒、美国的Ryan Lochte、中国的林丹、阿根廷的Emmanuel Ginobili和英国的Chris Hoy爵士。每一位运动员都将参加各项活动,旨在鼓舞和激励年轻人在体育竞技乃至人生中凭借良好的开端实现非凡的成就。 吉列开展的这项活动是宝洁公司与奥林匹克运动10年深入合作伙伴关系的一部分,也是宝洁公司发起的首个项目。宝洁全球营销与品牌塑造官Marc Pritchard表示:“我们认为吉列项目是宝洁公司奥运会项目的完美开始。这些运动员共创造了18项世界记录,赢得了55个世界冠军,他们身上体现了对卓越的不懈追求,这也激励着我们整个公司。” 这些精挑细选出的运动员证明了吉列的理念:在体育竞技乃至生活中,一个良好的开端将使一切与众不同。在很多体育运动中,more...
  • 1/9/12 8:08 am EST

    Esélyes olimpikonok alkotják a P&G hosszú távú olimpiai kampányának első globális csapatát

    BOSTON--(BUSINESS WIRE)--A Gillette, a P&G márkája bemutatta 18 ország 24 sportolójából álló csapatát, amely a világ vezető férfi testápoló márkáját fogja képviselni a 2012-es Olimpiai Játékokon Londonban. A csapat tagjai többek között a svájci Roger Federer, az amerikai Ryan Lochte, Lin Dan Kínából, Emmanuel Ginobili Argentínából, valamint a brit Sir Chris Hoy. A sportolók mindegyike a jövő generációkat a sportban és az életben egyaránt nagy teljesítményre ösztönzőmore...
  • 12/31/10 8:08 am EST

    Gillette Young Guns Adds Professional Football and Baseball Players to North America Roster

    Gillette [PG] today announced the launch of its expanded Gillette Young Guns program by unveiling the 2011 roster of six rising stars in their respective sports: Matt Ryan and Ray Rice from football, Evan Longoria and Carlos Gonzalez from baseball and Denny Hamlin and Kyle Busch from auto racing. Gillette Young Guns is a sports marketing platform connecting Gillette's full line of grooming products with avid sports fans in North Americamore...
  • 9/22/10 8:08 am EDT

    P&G and The Kraft Group Extend Their Partnership Through the 2031 Season

    Gillette (NYSE: PG) and The Kraft Group today announced an extension to their strategic marketing and business partnership that includes exclusive naming and sponsorship rights of Gillette Stadium through the 2031 football season. The 68,756-seat, open-air facility, home of the New England Patriots of the National Football League and the New England Revolution of Major League Soccer, has been named "Gillette Stadium" since August 2002more...
  • 4/23/10 8:08 am EDT

    Innovative Product that Combines Precision Engineering and Skin Care Expertise to Headline - Gillette Fusion ProGlide 500 Presented by Target

    Gillette® [PG], the world's leading grooming brand, today announced that it will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6, 2010. The event will be titled the Gillette Fusion ProGlide 500 Presented by Target. The date of the race coincides with the official launch of the Gillette Fusion ProGlide™ shaving system, a significant advancement in shaving performance and comfort. All activities to promote the racemore...
  • 4/15/10 8:08 am EDT

    Derek Jeter, Matt Ryan & other sports superstars try out the new Gillette Fusion ProGlide razor at Tournament Finals

    Gillette [PG], the world's leading grooming brand, and EA SPORTS, a label of Electronic Arts Inc., (Nasdaq: ERTS) crowned four new champions last night at the Gillette - EA SPORTS Champions of Gaming Tournament on Xbox 360® in New York City. The Tournament's Final also highlighted the new Gillette Fusion ProGlide™ razor that features a redesigned cartridge with thinner, finer blade edges* that glide through hair, reducing tug and pull*. Themore...
  • 11/16/09 8:08 am EST

    Gamers from around the globe are expected to enter this year's tournament with the ultimate chance to take on some of the world's greatest sports superstars

    Gillette [PG] and EA SPORTS(TM), a label of Electronic Arts Inc., (Nasdaq: ERTS), today announced the Second Annual "Gillette - EA SPORTS Champions of Gaming Tournament on Xbox 360," the world's largest multi-sport online gaming competition that pits gamers from around the globe against each other, and ultimately for the winners, against some of the biggest names in the world of sports, including Gillette Champion Tiger Woods.more...
  • 9/28/09 8:08 am EDT

    NFL Rookie of the Year Featured in New Television Commercial to Support Launch of Sports-Themed Razor

    Gillette® [PG] today announced the launch of a new advertising campaign introducing the latest entry into the Gillette Fusion® razor family -- the Gillette Fusion MVP(TM). The campaign features Atlanta Falcons' quarterback and the NFL's 2008 Rookie of the Year Matt Ryan. The razor features a sleek new look and Fusion's five-blade shaving surface for unsurpassed comfort and proven performance even on sensitive skin. The spot will begin airing onmore...
  • 3/27/08 8:08 am EDT

    Contest Challenges Men to Demonstrate Their Most Phenomenal Skills

    Gillette Champion and legendary golfer Tiger Woods has teamed up with Gillette Fusion(R) Phenom(TM) to kick- off a nationwide search to find the guy who can perform the most phenomenal "ball sport" feat. The Gillette Fusion "Search for the Next Phenom" competition challenges guys to reveal their unique and incredible skills, whether it's bouncing a tennis ball up and down on a racquet or performing phenomenal feats with a soccer, golf or othermore...