Gillette Newsroom

Sports

  • 5/16/17 8:15 am EDT

    The Top Chinese League of Legends Team joins Gillette’s Growing List of esports Partners which includes the Intel® Extreme Masters (IEM) World Championship and World-renowned Gamer Enrique “xPeke” Cedeño

    BOSTON--(BUSINESS WIRE)--Gillette is thrilled to announce EDward Gaming (EDG), the top Chinese League of Legends team in the world, as the brand’s first ever global esports team partner. EDG will line up alongside iconic sport franchises FC Barcelona and the New England Patriots to round out Gillette’s portfolio of team partnerships and further highlight its dedication to athletes and teams in their pursuit of precision. Since entering the esports arenamore...
  • 2/7/17 3:15 pm EST

    Signs Legendary League of Legends Player xPeke as New Global Brand Ambassador

    BOSTON--(BUSINESS WIRE)--For more than 100 years Gillette® [NYSE: PG], the world’s leading male grooming brand, has aligned itself with some of the most prominent and respected athletes and sports leagues in the world. Today, the brand is proud to announce a new partnership with ESL, the world’s largest eSports company, through a sponsorship of the Intel® Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrancemore...
  • 8/5/16 10:04 am EDT

    Doors to the P&G Family Home open with help of Olympic Gold Medalist Nadia Comaneci and surprise performance from Brazilian percussion band Olodum

    RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble, Worldwide Olympic Partner, officially opened the P&G Family Home, the company’s ‘Home away from Home’ where brands including Gillette®, Pantene® and Tide® will serve athletes, moms and families from around the world throughout the Olympic Games. Five-time Gold Medalist (Gymnastics) and Tide Pods® ambassador, Nadia Comaneci was on hand duringmore...
  • 7/13/16 8:00 am EDT

    Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”

    BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (more...
  • 4/12/16 10:53 am EDT

    Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in First Campaign Television Spot Highlighting The Precision Needed On The Path Toward The Olympics Games

    BOSTON--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its global roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest Olympic Games campaign. Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling).more...
  • 1/8/16 10:15 am EST

    Gillette’s new Fusion ProShield and NFL Offensive Linemen John Urschel (Baltimore Ravens), Trent Williams (Washington Redskins) and Rodger Saffold (St. Louis Rams) join forces to celebrate those who shield by giving current, former and future offensive linemen the chance to share their #ShieldMove dance.

    BOSTON--(BUSINESS WIRE)--Gillette® [NYSE: PG] is celebrating the importance of shielding by teaming up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. These are the unsung heroes who don’t throw Hail Marys or take the ball to the house. What they do is shield andmore...
  • 6/4/15 11:25 am EDT

    Gillette Shave Club Allows Guys to Hit it Out of the Park with a Great Shave at Great Value;

    Guys Who Join Gillette Shave Club between now and June 10 Will Have a Chance to Win an All-Expense Paid Trip to the MLB All-Star Weekend

    BOSTON--(BUSINESS WIRE)--Today, Gillette® [NYSE: PG] announced the Gillette Shave Club for men, offering a range of helpful grooming content, a chance to win new prizes and perks and enhancing its subscription shopping experience for consumers. For over 100 years, Gillette has served men’s grooming needs by providing high quality shaving products they can trust. The new Gillette Shave Club builds on Gillette’s original subscription service, which allows guys to sign upmore...
  • 4/29/15 10:00 am EDT

    P&G Brands will Provide Free Makeovers, Hairstyles and Fresh shaves and styles to Top Draft Prospects and their Families before they hear Their Names Called at the 2015 NFL Draft

    CHICAGO--(BUSINESS WIRE)--As the future stars of the National Football League and their families arrive in Chicago to prepare for one of the biggest accomplishments in sports – hearing their name called by Commissioner Roger Goodell on Draft night – Gillette®, Old Spice® and Pantene® are teaming up for the first-time ever to provide beauty and grooming services to more than 28 prospects and the family members that have supported them throughout this incredible journeymore...
  • 7/11/14 11:00 am EDT

    First-Ever #FlexBall Targets and In-Stadium Grooming Lounge Will Debut During the Live ESPN Broadcast to Celebrate the Fusion ProGlide with New FlexBall Technology Razor Available in Stores Nationwide

    BOSTON--(BUSINESS WIRE)--Today, Gillette (NYSE: PG), the world’s leading male grooming brand announced a unique twist to this year’s Gillette Home Run Derby (Monday, July 14, live on ESPN at 8:00 pm ET, #HRDerby), which could push the final charitable donation to be the highest in the history of the event. Charitable donations have long been a staple of the Home Run Derby as each home run triggers a donation to be made by the sponsor and Major League Baseball.more...
  • 4/9/14 8:45 am EDT

    Men preparing to get #BODYREADY for summer have the opportunity to exchange tips and tricks with internationally-renowned skateboarder Ryan Sheckler, Olympic gold medalist beach volleyball pro Phil Dalhausser, and national CrossFit champ Jason Khalipa

    BOSTON--(BUSINESS WIRE)--To help men get #BODYREADY just in time to lose their shirts and bare their chests for summer, Gillette BODY has teamed up with three BODY athlete ambassadors to share tips and tricks for achieving peak performance: internationally-renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa. In addition, lucky consumers could have an opportunity tomore...