Gillette Newsroom

Product News

  • 10/17/17 10:26 am EDT
    BOSTON--(BUSINESS WIRE)--Gillette recently designed and engineered TREO™ – the world’s first ever assisted shaving razor – to offer a comfortable and dignified shaving experience for the millions of men and women of all ages who, for whatever reason, are unable to shave themselves. Now, the brand is announcing the next step in TREO™’s learning journey: starting today and while supplies last, U.S. and UK consumers are invited to request a product sample to trial via amore...
  • 10/11/17 4:11 pm EDT

    In partnership with Warner Bros. Pictures’ upcoming “Justice League” action adventure film, Gillette kicks off research to explore technology to groom the next generation of Super Heroes

    BOSTON--(BUSINESS WIRE)--Gillette, the world’s leading expert in men’s grooming, is taking its game to a higher level today by announcing a new partnership with Warner Bros. Pictures’ “Justice League” to embark on a mission: to evolve its technology to meet the needs of even the most powerful Super Heroes. Having already developed a variety of products that are precision engineered to be “The Best a Man Can Get,” Gillette is especially equipped to take onmore...
  • 9/25/17 3:34 pm EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, LLC, filed a patent infringement lawsuit today in the U.S. District Court of Connecticut against Edgewell Personal Care Company and several subsidiaries. The lawsuit challenges Edgewell’s Hydro Connect 5 razor cartridges, which are sold online and positioned as compatible with Gillette Fusion handles. The lawsuit alleges patent infringement andmore...
  • 5/9/17 10:30 am EDT

    Gillette improves industry’s approach through better value offers like every 4 th  subscription order free and new, category-first text-to-reorder service

    BOSTON--(BUSINESS WIRE)--Gillette began receiving orders today through the company’s all-new online direct-to-consumer service, Gillette® On Demand ™. This new service offers the traditional subscription-only option and an additional flexible on-demand purchase option – with an industry-first re-order process that is as simple as sending a one-word text message1. The creation of this new service and its features is fueled by the understanding that accessibility,more...
  • 11/1/16 9:26 am EDT

    In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces

    BOSTON--(BUSINESS WIRE)--Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world’s leading men’s grooming brand, announced today its global campaign “Every Story Has a Face” in collaboration with Lucasfilm. As Rogue One features the story behind the brave Rebels, Gillette’more...
  • 11/1/16 8:00 am EDT

    In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces

    TORONTO--(BUSINESS WIRE)--Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world’s leading men’s grooming brand, announces its global campaign “Every Story Has a Face” in collaboration with Lucasfilm. As Rogue One features the story behind the brave Rebels, Gillette’smore...
  • 8/23/16 11:45 am EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, today filed a lawsuit in U.S. District Court in the Southern District of New York against Edgewell Personal Care, a manufacturer of shaving products. The lawsuit focuses on Edgewell’s 3-bladed private label razors, which are sold in major retail outlets throughout the U.S. The complaint alleges deceptive acts and practices, false advertising,more...
  • 7/13/16 8:00 am EDT

    Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”

    BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (more...
  • 6/6/16 9:00 am EDT

    The Power of Dad Takes Center Stage in Gillette Campaign; Partnership with National Center for Fathering Supports 55,000 Teens Nationwide

    BOSTON--(BUSINESS WIRE)--Tying a tie, throwing a football, and mastering the morning shave are just a few of the classic moments typically shared between fathers and sons. However, in a world where screen-time tends to outweigh actual face time, the internet often replaces dad as the go-to resource for “how to” information. With Father’s Day on the horizon, Gillette® [NYSE: PG], the world’s leading men’s grooming brand, is putting the spotlight back on dads through anmore...
  • 4/12/16 12:23 pm EDT

    Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

    TORONTO--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games. Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuitmore...