Gillette Newsroom

News Releases

  • 5/16/17 8:15 am EDT

    The Top Chinese League of Legends Team joins Gillette’s Growing List of esports Partners which includes the Intel® Extreme Masters (IEM) World Championship and World-renowned Gamer Enrique “xPeke” Cedeño

    BOSTON--(BUSINESS WIRE)--Gillette is thrilled to announce EDward Gaming (EDG), the top Chinese League of Legends team in the world, as the brand’s first ever global esports team partner. EDG will line up alongside iconic sport franchises FC Barcelona and the New England Patriots to round out Gillette’s portfolio of team partnerships and further highlight its dedication to athletes and teams in their pursuit of precision. Since entering the esports arenamore...
  • 5/9/17 10:30 am EDT

    Gillette improves industry’s approach through better value offers like every 4 th  subscription order free and new, category-first text-to-reorder service

    BOSTON--(BUSINESS WIRE)--Gillette began receiving orders today through the company’s all-new online direct-to-consumer service, Gillette® On Demand ™. This new service offers the traditional subscription-only option and an additional flexible on-demand purchase option – with an industry-first re-order process that is as simple as sending a one-word text message1. The creation of this new service and its features is fueled by the understanding that accessibility,more...
  • 2/7/17 3:15 pm EST

    Signs Legendary League of Legends Player xPeke as New Global Brand Ambassador

    BOSTON--(BUSINESS WIRE)--For more than 100 years Gillette® [NYSE: PG], the world’s leading male grooming brand, has aligned itself with some of the most prominent and respected athletes and sports leagues in the world. Today, the brand is proud to announce a new partnership with ESL, the world’s largest eSports company, through a sponsorship of the Intel® Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrancemore...
  • 11/1/16 9:26 am EDT

    In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces

    BOSTON--(BUSINESS WIRE)--Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world’s leading men’s grooming brand, announced today its global campaign “Every Story Has a Face” in collaboration with Lucasfilm. As Rogue One features the story behind the brave Rebels, Gillette’more...
  • 11/1/16 8:00 am EDT

    In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces

    TORONTO--(BUSINESS WIRE)--Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world’s most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world’s leading men’s grooming brand, announces its global campaign “Every Story Has a Face” in collaboration with Lucasfilm. As Rogue One features the story behind the brave Rebels, Gillette’smore...
  • 8/23/16 11:45 am EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG), through its wholly owned subsidiary The Gillette Company, today filed a lawsuit in U.S. District Court in the Southern District of New York against Edgewell Personal Care, a manufacturer of shaving products. The lawsuit focuses on Edgewell’s 3-bladed private label razors, which are sold in major retail outlets throughout the U.S. The complaint alleges deceptive acts and practices, false advertising,more...
  • 8/5/16 10:04 am EDT

    Doors to the P&G Family Home open with help of Olympic Gold Medalist Nadia Comaneci and surprise performance from Brazilian percussion band Olodum

    RIO DE JANEIRO, Brazil--(BUSINESS WIRE)--On the eve of the Opening Ceremony of the Rio 2016 Olympic Games, Procter & Gamble, Worldwide Olympic Partner, officially opened the P&G Family Home, the company’s ‘Home away from Home’ where brands including Gillette®, Pantene® and Tide® will serve athletes, moms and families from around the world throughout the Olympic Games. Five-time Gold Medalist (Gymnastics) and Tide Pods® ambassador, Nadia Comaneci was on hand duringmore...
  • 7/13/16 8:00 am EDT

    Film Features A Never-Before-Heard Mix of Sia’s Popular Track “Unstoppable”

    BOSTON--(BUSINESS WIRE)--With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette [NYSE: PG], the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (more...
  • 6/6/16 9:00 am EDT

    The Power of Dad Takes Center Stage in Gillette Campaign; Partnership with National Center for Fathering Supports 55,000 Teens Nationwide

    BOSTON--(BUSINESS WIRE)--Tying a tie, throwing a football, and mastering the morning shave are just a few of the classic moments typically shared between fathers and sons. However, in a world where screen-time tends to outweigh actual face time, the internet often replaces dad as the go-to resource for “how to” information. With Father’s Day on the horizon, Gillette® [NYSE: PG], the world’s leading men’s grooming brand, is putting the spotlight back on dads through anmore...
  • 4/12/16 12:23 pm EDT

    Andre De Grasse joins Gillette Canada To Highlight The Precision Needed On The Path Toward the Olympic Games

    TORONTO--(BUSINESS WIRE)--As the sporting universe turns its attention to the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today unveiled its roster of athletes in conjunction with the launch of Perfect Isn’t Pretty, the brand’s latest campaign that celebrates the Olympic Games. Perfect Isn’t Pretty takes a look behind the curtain, honouring the arduous journey that all Olympians face throughout their training in the pursuitmore...