Gillette Newsroom

2010s

2010

  • Gillette introduces Gillette Fusion® ProGlide™ and Gillette Fusion® ProGlide™ Power shaving systems. The breakthrough shaving technology of Gillette Fusion ProGlide includes blades with 15% thinner, finer blade edges that effortlessly glide through hair and over skin for incredible comfort.

2000s

2000

  • Gillette announces Gillette Champions ambassador—baseball icon, Derek Jeter.

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  • Gillette announces that Tiger Woods, Roger Federer, and Thierry Henry will take on a role as brand ambassadors: the Gillette Champions.

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  • Gillette expands the M3Power line with the introduction of the sleek black and green M3Power Nitro, inspired by high-performance vehicles.

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  • Gillette introduces MACH3 Comfort Gel, a shave gel with Anti-Friction properties to provide the best glide available.

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  • Gillette launches the Gillette Fusion® shaving system with manual and power razors and a complete line of pre- and post-shaving products. Gillette Fusion razors are the first to feature innovative technologies both on the front and back of the blade cartridge, with a five-blade Shaving Surface™ on the front of the cartridge and a Precision Trimmer on the back.

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  • Gillette introduces M3Power® – the first micro-powered wet shaving system for men – making it easier to shave more thoroughly with one easy power stroke.

  • Gillette introduces the Sensor3 refillable triple-bladed shaving system to the Sensor family of razors.

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  • Gillette introduces the premium triple-bladed Sensor3 disposable razor to the Sensor family of razors.

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  • Gillette introduces MACH3Turbo® featuring new blade edge technology that delivers the closest and most comfortable shave with less irritation, even when shaving against the grain.

1990s

1990

  • Gillette’s MACH3® shaving system, the first triple-blade shaving system, "breaks the performance barrier."

  • Gillette introduces SensorExcel featuring five flexible microfins for a closer shave.

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  • Gillette launches Gillette Series line of shaving products with its signature Cool Wave fragrance.

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1980s

1980

  • Gillette introduces Sensor, the first razor with spring-mounted twin blades.

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  • Gillette introduces the first disposable razor with a lubricating strip – Good News! Plus.

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  • Gillette introduces the first razor with a lubricating strip – Atra Plus.

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1970s

1970

  • Gillette introduces Atra, the first razor with a pivoting head.

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  • Gillette introduces Good News!, the first twin blade disposable razor for men.

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  • Gillette introduces Trac II, the first twin-blade shaving system.

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1960s

1960

  • Gillette introduces platinum chromium coating of blades, designed to enhance corrosion resistance.

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  • Gillette introduces a coated stainless steel blade – Gillette Super Stainless.

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  • Gillette introduces the Super Blue Blade featuring a silicone coating.

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1950s and Earlier

1950

  • Gillette introduces an adjustable razor with three settings – for light, medium and heavy beards.

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  • Gillette introduces the first blade dispenser – the Gillette Blue Blade Dispenser – and eliminates the need to unwrap blades.

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  • Gillette introduces the Gillette Thin Blade.

  • Gillette introduces the Gillette Blue Blade.

  • Gillette receives the first U.S. patent on the safety razor, sales soar to 90,000 razors and 12 million blades.

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  • Gillette manufactures the first safety razor. By year’s end, Gillette sells 51 razor sets and 168 blades.

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  • King C. Gillette invents the safety razor with disposable blades.

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